Rob Leonardi, regional officer Generali Asia (4th from left) led the toast and is joined by his fellow executives (from left): Neil Gardner, regional chief customer officer-Asia; Dr. Hak Hong Soo, regional head of Health-Asia; Reynaldo Centeno, president and chief executive officer of GLAPI; John Spence, regional head of M&A and Strategy-Asia and chairman of the Board; and Dipak Sahoo, regional head of Technology-Asia.
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Generali Life Assurance launches Lifetime Partner strategy
( - February 28, 2020 - 8:00am

MANILA, Philippines — Generali Life Assurance Philippines Inc. (GLAPI), a subsidiary of one of the largest global provider of insurance solutions, launched its global strategy and innovations aimed to improve clients’ access to various benefits and services, as well as to adapt better to the Filipinos’ changing needs.

Held recently in Shangri-La at the Fort, Bonifacio Global City, the launch focused on the company’s Lifetime Partner strategy by offering digital platforms to further highlight the company’s mission to deliver relevant and accessible insurance solutions.

It was attended by its partners from key industries and graced by GLAPI’s top leaders from the region.

“We celebrate what we have achieved for the industry, but more importantly how our services have valuably contributed to the lives of Filipinos. Definitely, we will work on continuing what we started, and as we go digital, we are excited for the way forward for Generali Life Assurance Philippines,” Reynaldo Centeno, president and chief executive officer of GLAPI, said in his welcome remarks. 

Through a digital gallery that displayed life milestones of employees and clients, GLAPI showcased its culture of customer-centricity, where its products and services accompany the most important moments in people’s lives.

Aligned with GLAPI’s global strategy of being a Lifetime Partner involves the commitment to excellent performance, empathy, innovation and responsiveness to feedback.

In relation to this commitment, GLAPI has now implemented the Net Promoter Score (NPS) program to systematically measure clients’ and intermediaries’ overall satisfaction with the company, and enable service and process improvements thru the feedback of its partners.

With this lifetime partnership, GLAPI launched the enhanced versions of its digital platforms namely, GenConnect, GenPortal and GenNetwork. Likewise, a 24/7 Call-A-Doc feature is added to its current health and wellness programs.

For easy and mobile access to its products and services, GLAPI presented an enhanced version of GenConnect, a state-of-the-art mobile app that lets clients make request and transactions online, contact a doctor 24/7, locate the nearest accredited provider, file claims, track medicine intake, and save notes from consultations, among others.

As a partner to one’s health journey, GenWellness is a personalized online platform, which will be launched in 2020 to earn rewards for health milestones, monitor risks and interventions, and make personal health goals. It may be accessed through the GenConnect app.

For HR partners and health providers, GLAPI walked them through the features of its 24/7 web platforms: GenPortal and GenNetwork.

GenPortal aims to make it easier for its partners by providing them with organizational solutions when they need to enroll members, track accounts and view reports, as needed. Meanwhile, GenNetwork, assists accredited medical providers in processing service documents and requesting for availment authority, in behalf of a patient, without the need to call Generali.

To further provide a holistic and convenient approach to health and wellness, GLAPI added 24/7 Call-A-Doc. It offers reliable doctors available to diagnose medical concerns and give health advice and medical prescription on an unlimited basis. Using this feature will not have any deduction from the member’s benefit coverage.

Moreover, the Annual Physical Examination Plus allows members to have results interpreted by a physician and a guide to understand medical information. These platforms put the customers’ needs front and center with the aim to develop their holistic well-being.

During the event, the guests were serenaded by bossa nova singer Sitti Navarro and violinist Jake Gacang, along with an interpretative dance rendition of the GLAPI’s innovation by ACTS Manila. The event culminated with a closing message from Rob Leonardi, regional officer for Generali Asia.

“Going digital underscores our vision to actively protect and enhance people’s lives—as we make our services more accessible to everyone we also make possible that people achieve full, meaningful, and healthy lives,” he concluded.


For more information about GLAPI, you may visit or email

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