Through its partnership with PLDT Enterprise, Delex Pharma International Inc. hopes to improve the access to healthcare of critically-ill patients by enabling hospital sales representatives with the capacity to tap medical providers.
PLDT/Photo Release
PLDT Enterprise, Delex aim for world-class healthcare in Philippines
( - May 3, 2019 - 8:00am

MANILA, Philippines — PLDT Enterprise, the B2B arm of the country’s leading ICT and digital services provider, powers Delex Pharma International Inc. (DPI) with enhanced communication capabilities through connectivity and device plans by Smart Bro.

Established in August 2009, DPI is a proudly Filipino-owned and managed pharmaceutical and medical device company. It focuses on the marketing of hospital and critical care products, and specializes in the intensive care setting of hospitals such as ICUs, emergency rooms, and operating theaters.

Most recently, the IQVIA December 2018 Report ranked DPI as among the top five national companies in the healthcare sector.

Having forged an extensive network of medical specialists composed of doctors, hospital administrators, pharmacists, as well as a roster of global partners, DPI remains steadfast in its commitment to provide greater access to high-quality yet cost-effective medicines to Filipino patients across healthcare institutions nationwide.

Through its partnership with PLDT, the company hopes to improve the access to healthcare of critically-ill patients by enabling hospital sales representatives with the capacity to tap medical providers, as well as the pharmaceutical group’s network of health professionals and practitioners—even when working remotely.

“Since the start, we’ve always advocated for excellence in customer service and I personally want to thank PLDT for catering to our requirements. This strengthened partnership is reflection of our faith in PLDT being able to continue their provision of such excellent service,” said J de Ruyter “Toto” Oroceo, CEO and chairman of the Board of DPI of the collaboration with PLDT.

For his part, AVP and head of Corporate Relationship Management for PLDT ALPHA Luigi Casas said, “As we continue our partnership, we at PLDT Enterprise thank you for the trust in being able to grow together through your technological advancement. For us, it’s really about adding value to your business and enabling you to reach your goals, objectives, and mission.”

“We hope that these solutions allow you to not only improve your communication abilities but every aspect of your everyday business as well,” Casas said.

With their hospital sales representatives empowered by PLDT Enterprise’s communication solutions, the pharmaceutical company will be able to improve their reach and inch closer to their target of a billion peso revenue in the next five years.

FVP and Head of PLDT ALPHA Vic Tria also shared his sentiments on the partnership. “We share in Delex’ mission of building the nation through an improved healthcare sector. Our Chairman and CEO Manuel V. Pangilinan likes to say that we are in the business of nation-building and we see no better way of serving our people than by elevating one of the most crucial sectors of our nation—the healthcare sector,” he said.

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