Philstocks rolls out better trading platform

MANILA, Philippines - Brokerage firm Philstocks Financial Inc. rolled out an upgraded version of its online trading platform V5, in a move aimed at boosting its client base and improving the trading experience of stock market investors.

Philstocks, formerly Accord Capital Equities Corp., said V5 is designed for trades to be made swiftly and hassle-free.

“Traders have the option to trade from their desktops, laptops, tablets, or mobile and smartphones,” the company said.

“With the advent of social media, V5 has a feature which enables the user to link social media accounts so he can easily share his trading experience on Facebok and Twitter,” it added.

Another feature that V5 offers is that it gives traders the power to customize their accounts through an option to monitor their choice of stocks with a customizable ticker, and create their own team of stocks with the Watchpack.

The new and improved charts can also be customized based on the traders’ preference.

Proponents said Philstocks takes pride in being technologically advanced. It is supported by servers hosted in the a world class data center which can scale up and serve up to two million users in a matter of days.

Its infrastructure can handle up to 100,000 simultaneous log-ins and process up to 9,500 transactions per second.

Improvements in its online trading platform come on the back of the growth in its online users.

Data from the brokerage house showed that Philstocks posted a 220 percent growth in its online users this year to 15,000 from 5,000 a year ago.  The strong growth came from millennials or the tech savvy generation.

“With the launch of V5, the company hopes to attract more millennial clients,”Philstocks said.

“Philstocks will continue to strive to offer to its clients the best stock trading experience that will make them the most satisfied and delighted traders that they can be,” it added.

The company is hoping to go public by the end of the year as it awaits the approval of its listing application with the Philippine Stock Exchange.

“We’re still hoping to be included in the PSE board meeting agenda on Dec. 9 so we can still undertake our IPO before the end of the year since we have already obtained the SEC’s pre effective clearance, “ Philstocks chairman emeritus Tony Herbosa said.