Fujidenzo, King Sue forge tieup

MANILA, Philippines -  Two leading brands Fujidenzo and King Sue have forged a strong and reliable partnership aimed at raising the standards of responsible business. Fujidenzo is a leading brand of kitchen appliances and King Sue Ham and Sausage Co. Inc. is one of the leading local meat product brands in the Philippines.

King Sue marketing manager Joana Chua said, “King Sue and Fujidenzo are two interrelated brands. We make food, they store it. Both are after excellent customer satisfaction so this makes the relationship even better and mutually beneficial. To us, using Fujidenzo freezers is significant in the observance of the total quality management policy of the company which ensures delivery of premium quality meats to all consumers.”

She said King Sue needs reliable freezers that maintain the good condition of meat products – these products need to be frozen to lengthen their shelf life since freezing lowers water activity in food which inhibits the growth of bacteria, yeasts and molds. “With Fujidenzo freezers, we have proven that our products could never go wrong. Fujidenzo is definitely at par with high international brands. Having Fujidenzo is not just a buy, it is an investment,” she added.

Aside from Fujidenzo’s excellent performance and good value for money, she cited another criteria for King Sue’s choice of this brand. Fujidenzo shows its corporate social responsibility by supporting public service programs. The use of Fujidenzo products was also recommended by King Sue employees who have Fujidenzo appliances in their homes.

King Sue is a very popular brand and has been in operation for more than eight decades. Its best-selling products are Hawaiian Ham, Chorizo Bilbao, Hungarian Style Sausage, Sweet Ham, Sliced Bacon, Chicken Nuggets, Chinese Ham, Pina Style Ham, Canadian Bacon and Sisig.

Fujidenzo is a world-class kitchen appliance brand of Exatech which also distributes products from US brand Whirlpool. It has appliances like freezers, washing machines, chillers, refrigerators, microwave ovens and cooking ranges. These are available in all leading appliance stores nationwide. Exatech guarantees a comprehensive after sales service for Fujidenzo products as it has over 100 service centers nationwide.