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Business

Inclusive and sustainable shift to EV adoption

Z-FACTOR - Joe Zaldarriaga - The Philippine Star
Inclusive and sustainable shift to EV adoption
A key highlight of the event was a panel discussion on accelerating the EV industry in the Philippines.
Pixabay / File

Last week, Solar & Storage Live Philippines convened some of the country’s leading clean energy players, reinforcing its position as one of the region’s premier industry gatherings. Aside from the expansive exhibits, the conference delivered a robust agenda spanning solar, energy storage and batteries, rural electrification and – one topic that’s quite timely amid rising fuel costs – electric vehicles (EVs) and the EV charging infrastructure.

A key highlight of the event was a panel discussion on accelerating the EV industry in the Philippines. Experts underscored that progress hinges on strong public-private partnerships: the private sector brings capital, technical expertise and operational experience, while the government ensures standard and fair regulation, incentives and the ability to coordinate across industries. The message was clear: success depends on well-defined roles, aligned incentives and transparent metrics to guide and measure progress.

As can be observed now, increasing public interest in EVs is merging with aggressive private sector innovation. The conditions for a meaningful shift in mobility are beginning to take shape.

Recent data proves this. With fuel prices staying high due to global tensions, total EV sales, which includes e-bikes and other electric transport, surged by 288 percent to 5,855 units in April, up from 1,509 units a year prior. What used to be a niche market is now moving into the mainstream, driven both by necessity and improving technology.

But accelerating EV adoption requires more than growing interest. It demands coherent policy, targeted incentives, infrastructure investments and sustained private sector innovation that together make EVs practical, affordable and reliable, especially for those who depend on transport for their daily livelihood.

Equally important is the underlying economics. For many operators, the decision to shift is not simply about sustainability but about cost. While EVs come with higher upfront prices, they offer lower fuel and maintenance expenses over time. For high-usage segments such as public transport and ride-hailing, this balance can quickly tilt in favor of electrification, provided financing and infrastructure are in place.

During the panel on EVs last week, Ralph Menchavez, president and CEO of Movem Electric Inc. – the electric mobility solutions provider of Meralco – highlighted the role of reliable and accessible charging infrastructure in building consumer confidence and supporting long-term growth of electric mobility in the Philippines.

As he emphasized: “This infrastructure rollout must be complemented by strong public-private collaboration and targeted incentives to accelerate investment and improve utilization.”

Policy support is starting to keep pace. The Department of Trade and Industry (DTI) has introduced a P2-billion e-transport loan program to help small operators make the shift. In its initial rollout, 13 transport cooperatives, mainly jeepney operators, were granted P3 million loan each to begin acquiring electric vehicles.

Administered through the DTI-attached agency Small Business Corp., the program offers loans payable over five years and is open to both traditional public utility drivers and even transport network vehicle service (TNVS). It directly addresses one of the biggest barriers to EV adoption: the upfront cost.

Transport groups welcomed the initiative. The challenge now is to build on this early momentum and scale it into a broader, nationwide transition.

Scaling will require a more deliberate approach to infrastructure. Charging networks must be planned where they are most needed: along transport routes, within depots and in high utilization hubs, not just in retail and commercial areas. For fleets, reliable depot charging and fast turnaround solutions may matter more than widely dispersed public chargers. For private users, access at home and in the workplace will be equally important.

The transition also presents an opportunity beyond mobility. Developing the EV ecosystem will require a new generation of skilled workers- from technicians in EV maintenance and battery diagnostics to specialists in charger installation and energy management. In this sense, the EV shift is not just a transport story, but an industrial and employment opportunity as well.

At the same time, we must be mindful of where the Philippines stands in the region. Several ASEAN neighbors are moving with greater urgency to build their EV ecosystems, supported by strong industrial policy and clear investment incentives. I saw this firsthand during a recent trip to Vietnam, and I must admit, I was struck by how deliberately and cohesively their system has come together. It is a reminder of what is possible when we focus on a common goal. The Philippines has every opportunity to catch up and even carve out its own niche, but doing so will require both speed and discipline.

Accelerating EV adoption, therefore, must be both inclusive and practical. The advantages should be felt in cleaner air, lower costs for everyday commuters and quieter, more livable communities.

The pieces are beginning to come together. Market demand is growing, private sector momentum is evident in the many conferences and industry initiatives we are seeing and policy support is starting to take shape. These are encouraging signs. What is needed now is steady coordination and a clear sense of direction to bring these efforts together.

The opportunity before us is real. With thoughtful action and sustained commitment, we can build on these early gains and move toward a meaningful, nationwide transition – one that benefits not just the industry, but the broader public as well.

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