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Hair Apparent

WRY BREAD - Philip Cu-Unjieng - The Philippine Star
Hair Apparent

Joining NJ Torres (center) celebrate Svenson’s 36th are (from left) Suki Salvador, Stephanie Zubiri-Crespi, Ricci Chan and your columnist.

While we can clearly define the difference between heirs apparent and presumptive heirs, when it comes to our own hair, apparently, it’s very difficult to presume anything.

As the hair loss authority, Svenson knows better than to make claims or promises it can’t live up to or keep. But for 36 years now, when it comes to hair-loss prevention, to correction and restoration, Svenson has carved a niche in the market as the one to trust and depend on. First established in London, the knowledge, expertise and service the Svenson trichologists provide have been a boon to those with hair loss concerns. And before you raise your eyebrows beyond your hairline, know that trichologists are hair and scalp specialists — not doctors treating people who never graduated from tricycles to bicycles.

Peruse the roster of Svenson ambassadors including the likes of basketball great Allan Caidic, chef Roland Laudico, radio jocks Chico Garcia, Sam YG and Gino Quillamor, entrepreneur/host RJ Ledesma, thespian Ricci Chan, fashion editor Suki Salvador and event host Issa Litton, TV personality Lyn Ching, and columnist/host Tessa Prieto-Valdes, and you’ll discern the diversity of these people, with one common bond being that they’re all prescient enough to know that one does not address hairloss when one is already bald. Rather, one looks to address the issue with preservation and prevention of further loss in mind.

Whether it be a regimen of hairloss treatments, or of non-surgical hair replacement systems, it is never too early to maintain a healthy scalp and keep abnormal hairloss at bay. One of the new services offered at Svenson is its hair transplant services and both Ricci and Suki swear by the services. The procedure is done with great care to ensure it looks natural, complements the facial structure, and makes one look younger. The processes of pre- and post-transplant care are just as essential as the actual procedure.

Thirty-six can be close to a lifetime when talking about establishing and running a business. Such longevity for a business hinged on technology and service speaks volumes of the kind of equity and trust it has established with the public. In the case of Svenson, it has to go beyond word of mouth; it’s “talking head” in the most literal of manners — as the tonsorial status of the satisfied clients who walk through the doors of the Svenson establishments are the true testimonials of why Svenson has survived and prospered for over three and a half decades.

Some of the Svenson Men with The Man. (From left) Sam YG, Gino Quillamor, head honcho George Siy, RJ Ledesma with his children Fortune and Lorenzo and chef Roland Laudico.

Reading diversity

From England and China, these two novels promise hours of enjoyable reading over diverse fiction genres. From Coe’s satire of 21st-century Britain to Liu’s science fiction,  there is much to enjoy here.

Number 11 by Jonathan Coe (available on Amazon.com) Since way back in the late 1980s, Coe has been among my favorite British writers; as I appreciated his blend of witty social commentary and satire, with his modern day Dickensian plotting and story-telling. Number 11 would be his state of the nation in the 2000’s novel; with various strands of narrative that shift in time and place within the decade, providing us a bird’s eye view of the decade’s quality of life. Rachel and Alison are bosom friends, who, at the book’s start, are young girls with their futures ahead of them. What transpires in the intervening years are given a marked political hue in Coe’s hands, but with wry humor also a given constant. Along the way, reality TV, materialism, and the conspicuous consumption of the very rich are all properly skewered. Rambling, yet rewarding.

The Three Body Problem by Cixin Liu (available at National Book Store) Here finally is an English translation of one of China’s most renowned science-fiction authors, Cixin Liu. With as much science as there is fiction, this work of alien contact and gaming kicks off during the time of China’s cultural revolution, when scientists who took their cue from Western science were persecuted. Fast forwarding 40 years, what follows is a labyrinthine plot that comes at us as a quasi-detective story revolving around noted astrophysicists and nanotechnology scientists turning up dead or seeking answers; with alien contact a subplot. Of special interest is how Liu incorporates what seems to be a “game” into something more ominous and conspiracy-bending. How we invest in his characters is also revealing as to why Liu is such a success in his homeland.

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