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Toyota hypes All-New Vios with nationwide motorcade

The Philippine Star

MANILA, Philippines – Toyota Motor Philippines Corp. recently held a Metro Manila and northern and southern Luzon motorcade to promote the latest version of its popular subcompact passenger vehicle Vios.
The 2013 All-New Vios was showcased in a series of motorcades held in June along the busiest thoroughfares in Metro Manila to major parts in northern and southern Luzon.
Toyota said the endeavor aimed to reestablish Vios’ dominance in the Philippine passenger car market.
“The significance of the Vios sightings is not only to make known Toyota as the top-selling carmaker, but also to remind the public that the Vios has been the No. 1 selling car in the country for the past years,” said Mr. John Ezekiel Asuncion of Toyota’s Marketing Services Department.
“Our objective here is to showcase the new Vios, to generate excitement to the people, both Toyota owners and not. We want them to have a glimpse on what will soon be the staple in Philippine roads. For us, it is more of introducing this model to the public and somewhat “informing” them that a new Vios is coming soon,” he added.
The event kicked off last June 5 at some of Toyota’s major showrooms in Metro Manila, followed by a motorcade from Toyota Alabang to Tagaytay on June 9. Motorcades were likewise held in Calamba, Laguna, San Fernando, Pampanga, and La Union.
According to Toyota, the motorcade is a way of reaching out to their customers.
“More than having our customers visit our showroom, it is also important for Toyota to ‘visit’ their customers in their home roads, hence the motorcade. We usually do this for new models, such as what we have done to the previous generation Vios, Hilux and just last year, the Toyota 86. The sightings is more significant now because rather than just showcasing the Vios itself, it will be escorted by its siblings, the Toyota 86, Toyota Rav 4 and Toyota Camry – all new Toyota models that carry Toyota’s new design language,” Asuncion said.
The Philippines’ top carmaker is delighted with the reception to the motorcades, which generated inquiries from prospective buyers. The company even trended on the social networking site Twitter at one point.
“So far we are happy to see that people really approach the vehicle, and after further inspection, appreciate it. That is the main reason why we have checkpoints – for the customers to be able to see the inside of the car. We have received lots of questions about pricing, variant and color availability, launch date, etc and we’re very happy that customers find the Vios design really good. We have also gained mileage as we started the #startthefun #allnewVIOS hashtag for social media. Candid photos and videos of the car are all over the internet and we are very happy about it,” Asuncion explained.
Visit and like Toyota’s Facebook page at www.facebook.com/ToyotaMotorPhilippines and visit the new Vios website at http://viosstartthefun.com/

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