Spotify RADAR Phl returns with 10 artists shaping future of OPM

CEBU, Philippines — Spotify’s RADAR returns with an exciting 2024 slate, featuring artists across different genres. A global music program for emerging artists, RADAR reflects the kaleidoscope of fresh sounds.

This year’s lineup spans various genres, including the next generation of Pinoy hip-hop stars Hev Abi and Illest Morena and OPM hitmakers Maki, Cup of Joe, and Dionela. Also joining are Pinoy R&B sound makers Jason Dhakal and Denise Julia, indie sibling duo Ysanygo, and Bicol’s pride dwta. Completing the list is RADAR returnee P-Pop girl group BINI.

Now on its fifth year, RADAR is home to what’s next in music, propelling musical up-and-comers to the next stage of their careers. With this year’s slate boasting unique sounds and diverse backgrounds, these artists are poised to reach more audiences and make waves on the global stage.

“Spotify aims to capture the ways that music and culture are constantly evolving. Through RADAR, we are thrilled to spotlight the breadth of incredible rising talents in the Philippines that span different genres. There is so much to discover and something for every listener. We’ve doubled down in our long-term commitment to artist development and empowered music from Asia to travel the world,” said Kossy Ng, Spotify’s Head of Music, Southeast Asia.

Spotify’s playlist ecosystem and bespoke initiatives have helped artists reach new listeners while deepening connections with existing fans all around the world. Since its launch in 2020, the RADAR Philippines has experienced an impressive stream increase of more than 2.5 times.

In the past year, the RADAR Philippines playlist has seen streams from the U.S.A., Canada, the U.A.E., and Singapore, driving the discovery of featured artists to listeners across the globe. Last year’s RADAR artist, R&B sensation DEN? found new fans and grew her listenership by 471 percent, while singer-songwriter mrld saw year-over-year growth of almost 260 percent in monthly streams during her second year with the program. This growing love for emerging Filipino artists has made the 2024 RADAR artists more excited about taking their music to the next level.

“I’m proud to represent my hometown, Bicol, through my music. I want people to hear my music. Being chosen for the RADAR program – not only will more people hear my music, I also get to showcase the culture of Bicol on a bigger platform,” said dwta.

“Ang gusto kong tumatak sa mga tao ay kung paano ako maging creative at mag-produce ng music na hindi pangkaraniwan. Malaking bagay sa akin maging part ng RADAR at ipagpatuloy kung ano pa ang kaya ‘kong gawin bilang isang artist,” Hev Abi added.

Be in the know and discover these rising Filipino artists through curated and never-before-seen content on RADAR Philippines. From the hard-hitting bars of “Faded (Raw)” by Illest Morena, to ‘sepanx’ feels of “Saan?” by Maki, the soothing tunes of Baguio with “Estranghero” by Cup Of Joe, and more – the RADAR Philippines playlist houses the freshest Pinoy sounds you should not miss. — (FREEMAN)