Accenture campaign to help sectors navigate new normal
Ehda M. Dagooc (The Freeman) - October 24, 2020 - 12:00am

CEBU, Philippines —  Accenture Philippines has launched its “Let There Be Change” campaign to help industries properly navigate the changes and challenges in the new normal.

In a virtual press launch held yesterday, Accenture Philippines country managing director Manolito “Lito” Tayag, announced the company’s commitment to hand hold its clients to the digital transformation and the changes that are taken place because of the pandemic.

Through Accenture’s expertise in digital, cloud and security, companies across industries will be able to smoothly transition to the new normal, including support services and technologies that will make work-from-home a productive arrangement.

According to Tayag, the WFH arrangement is here to stay, and companies should already adapt tools, and strategies that support this new set-up.

For its operations in the Philippines, most of its workers are already in WFH arrangement.

The new “Let there be change” campaign and New Company Purpose, focus on “360° Value” aims at helping clients create value that benefits all stakeholders.

Described as the biggest brand move in a decade, the new brand campaign and new company purpose designed to inspire organizations to embrace change to create more value for the benefit of all.

The new brand campaign, “Let there be change,” will triple the company’s annual media expenses to $90 million. Developed with acclaimed creative agency Droga5, part of Accenture Interactive, the campaign depicts change — both seismic and small — optimistically capturing its power and beauty and reflecting the depth and breadth of Accenture’s expertise.

“Exponential changes in technology were transforming the way we work and live before COVID-19, and now its impact has raised change to a new level, requiring companies to reimagine everything and requiring economies and entire industries to rebuild,” said Julie Sweet, chief executive officer, Accenture.

“In this moment, to emerge stronger there is only one choice: embrace change and ensure that it benefits all — your customers, people, shareholders, partners and communities,” she added.

To create this shared success, the company is pioneering “360° Value”— helping clients transform and reinvent their businesses, reskill their employees, or become more sustainable. This builds on Accenture’s successful rotation to “the New,” with approximately 70 percent of its business now in digital, cloud and security, which is critical at a time when scale matters to help its clients transform their entire enterprises.

Accenture’s new purpose is to deliver on the promise of technology and human ingenuity — will guide the company’s strategy, priorities, and the opportunities it creates for its more than 500,000 people. Accenture reflects the human ingenuity of Accenture’s talented people and their commitment to using technology to deliver value for all its stakeholders.

Likewise, Accenture’s purpose and brand are grounded in its enduring formula for market leadership: embracing change and continually transforming its business to create value, powered by the talent and creativity of its people.

Last year, Accenture invested nearly $900 million in training and development, $1.5 billion in acquisitions, and approximately $900 million in research and development.

Accenture also recently announced the creation of Accenture Cloud First, a new multi-service group of 70,000 cloud professionals, with a $3 billion investment over three years.

“We are following the same advice we give our clients in this time of relentless change: act with great agility and boldness,” said Amy Fuller, chief marketing and communications officer, Accenture, adding “Our new campaign captures our purpose and gives voice to a mission-critical issue: How can we help our clients embrace change to better businesses, communities, and lives?”  

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