Freeman Cebu Business

The Maxwell Hotel opens its doors


In line with the tourism sector’s thrust of providing globally competitive hotel accommodations to the increasing number of foreign tourists in Cebu, a newly built hotel with 72 rooms opened along Escario Street.

Targeting to capture a bulk of both foreign as well as domestic transient tourists, The Maxwell Hotel is the first hotel industry venture of owner Maxwell G. Ahyong and his family, which has long been into the real estate business.

The Maxwell Hotel aims to provide a convenient accommodation within the heart of the city, said its Marketing Supervisor Chit L. Limcolioc in an exclusive interview.

“We are positioning our hotel as a place where business people can take a rest from a stressful life in the workplace and enjoy the comforts and luxury of the city. We also want to tap the aged people who come to the city often for medical check-ups,” she said.

The Maxwell Hotel has five levels composed of 72 rooms categorized as standard, superior, deluxe, triple, and suite rooms.

It also has a function room at the penthouse as well as five stalls for commercial operations in the ground floor that will be occupied later on by a restaurant called Maxim’s Resto Bar, a beauty saloon, a travel agency, and a convenience store cum pasalubong center.

Limcolioc said that in terms of potentials, The Maxwell has a lot unique selling proposition to offer Cebu’s tourism market especially in terms of location being situated at the heart of the city near the malls, private and public offices, banks, hospitals and schools.

“It’s very easy for clients to come here because there is accessibility of transportation since it is located right in the heart of the city and since it is new, people will surely try our rooms and services,” she said.

As for pricing, Limcolioc said that The Maxwell Hotel is quite competitive with the others in the industry, because they also aim to attract the local market.

The hotel was built starting February last year.  Despite the completion of the project, only 24 rooms at the second level have so far been opened as others are still being decorated.

Every month, a new level will be opened in time for their grand opening which is slated this December, she added. – Rhia de Pablo


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