Sony unveils SmartWear Experience via SmartBand

MANILA, Philippines - Sony has launched the SmartWear Experience through its latest innovation  the SmartBand that features the Core and Lifelog application.

“At CES 2014, I introduced SmartWear Experience as representing emotion as well as motion — moving, and being moved,” said Kunimasa Suzuki, president and CEO of Sony Mobile Communications.

“Now we can reveal exactly what this means — the SmartBand and Core add colorful, fun entertainment experiences to users’ lives that extend beyond fitness tracking. Entertainment is a part of Sony’s ethos — it’s our culture,” Suzuki added.

SmartWear Experience is a new user experience that makes life more fun and entertaining. It is built around three key pillars — Lifelogging, Wearing Smart, and Life tools.

Sony’s innovative new Lifelog application binds the SmartWear Experience together, enabling you to discover your past, enjoy your present and helping inspire your future.

Together with SmartBand, the Android app enables you to effortlessly capture life and entertainment — places visited, music listened to, games played, books read — and presents it a beautifully visual interface.

You can see how active you were, where you went, what pictures you took and how you have been communicating with your world. Lifelog will also help you set activity goals, monitor your progress, and make recommendations to help inform future decisions.

Connection to SmartBand and the Core is effortless — a simple “one-touch” to pair via NFC or Bluetooth, the sign-in using a Sony Entertainment Network account.

SmartBand’s core module is a 24/7 wearable device, fully waterproof (rated IP582) despite its exposed micro-USB port. It’s light, unobtrusive and the independent core means it can be carried or worn as you wish, to fit your lifestyle.

Initially available in black, a variety of vibrant color styles will be available after launch, including a special limited edition to celebrate the 2014 FIFA World Cup.

The wearable technology in SmartBand SWR10 talks to Lifelog app and your Android smartphone via Bluetooth and NFC. When out of range (up to 10 meters) from the smartphone, a vibrating alert will prompt you to let you know.

SmartBand will also measure your sleep cycle, to wake you up at the optimum time. And once calls, messages, “likes” or tweets are received, SmartBand will vibrate to notify.

It can also be used to play, pause and skip tracks in Walkman app by pressing the button, and tapping the band.

SmartWear Experience is built on open principles and Sony is engaging with creatives from across the fashion, design and developer spectrum to broaden the range of experiences and to offer consumers more choice.

The Lifelog application is now available worldwide through Google Play.

The Sony SmartBand is now available in black in select Sony Centers, Xperia shops and other authorized dealers.

For more information, visit the nearest Sony store or authorized dealer or log on to www.sony.com.ph, like on Facebook at www.facebook.com/SonyPhilippines or www.facebook.com/sonymobilePH or follow on Twitter and Instagram at @SonyPHInc.