Freeman Cebu Lifestyle

A bigger and grander beauty addict event

PEOPLE PLACES - Flor Ynclino - The Freeman

Beauty Addicts gathered at Rustan’s Cebu last October 10 for the Coachella-inspired GLOW Beauty and Beats Festival, which featured a vibrant and one-of-a-kind celebration of beauty and music.

Hosted by lifestyle vlogger Kryz Uy, the fourth season of Rustan’s The Beauty Source’s Beauty Addict Event brought together hundreds of Cebu’s beauty and makeup enthusiasts for an evening of shopping, live music, fun-filled games and activities.

Rustan’s was transformed into a summer wonderland, decked in pastel hues, bright lights, and fun, instagram-worthy installations. It became a vibrant spot for shoppers to enjoy live performances by local artists DJ Gio Visitacion, The Wonggoys, and Pandora with cocktails from local craft beer brand Engkanto Brewery and souvenir photographs from Sweet Escape Photography.

The evening was also filled with treats and surprises for GLOW-goers with great deals and discounts from Rustan’s The Beauty Source’s brands Acca Kappa, CHANEL, Clarins, Deborah Lippmann, Diptyque, Jane Iredale, Jo Malone, L’Occitane, La Prairie, MAC, Nuxe, Perricone, Phyto and Stila. Beauty Addict members earned extra points and exclusive prizes during the event.

Keeping up with many firsts, this year’s Rustan’s Beauty Addict Event made the digital jump with a variety of exclusive Instagram stickers, wallpapers and quizzes for members to enjoy, and the introduction of the newly-launched Beauty Addict mobile app which provides instant access to Rustan’s Beauty Addict card privileges. The Beauty Addict app is accessible through the Rustan’s FSP app which is available for download on Google Play and the App Store.

Rustan’s Beauty Addict started in 2013 at Rustan’s Makati and made its debut at Rustan’s Cebu in 2016. This year’s event was organized in partnership with Metrobank Femme Visa and Metrobank Femme Signature Visa.

Philippine-Made Specialty Paper Wins Global Award.

A Philippine-made specialty paper, called “Pinyapel,” made from discarded pineapple leaves, bagged a Wood Pencil at the D&AD Future Impact Awards 2019 in recognition of its potential to create a huge impact on environment and sustainability as it is proposed to be a food packaging alternative to single-use plastic. The award was presented in New York City, USA yesterday, November 6.  Industry professionals consider the D&AD pencil as equivalent to “career knighthood.”

“Pinyapel” received a D&AD Wood Pencil, a place on the D&AD Future Impact Accelerator programme, especially designed to accelerate “Pinyapel’s” development in order to deliver tangible impact in their category area within 12 months.  The D&AD Future Impact Programme supports great ideas that have the potential to change the world.

Winning a Wood Pencil also provides an opportunity for the Philippine team behind “Pinyapel” to pitch at the D&AD Festival 2020 to gain support from venture capitalists (VCs) and creatives, a pass to the D&AD Festival 2020, a dedicated space at the Impact exhibition in London, 12-month membership and a year of exposure to a global audience through D&AD and third-party press.

D&AD (Design and Art Direction) is a British non-profit that exists to celebrate, inspire, and nurture excellence in design and advertising in the United Kingdom and worldwide. More than just awards, D&AD has world-class training programmes, accelerator platform, and festival to support the industry towards creative excellence.

“Pinyapel’s recognition in the international scene is a big leap in our move to promote Philippine design and innovation excellence. It highlights the Filipino brand of design point of view that is anchored in ‘malasakit’ which brings an authentic Filipino design perspective on developing impact-driven solutions that address the problems of today and of tomorrow, while protecting the future generations and ensuring a better future for them,” said Department of Trade and Industry Secretary Ramon M. Lopez.

“Pinyapel” was the result of a research and development initiative led by the Design Center of the Philippines on pineapple leaves. After its breakthrough research on developing the material, it collaborated with Nature’s Fresh Pineapples for the supply of raw materials; CDO Handmade Paper, for paper sheet processing; and Ideatechs Packaging, Inc., for paper sheet conversion to food packaging applications.

The “Pinyapel” project was led by the Design Center’s materials research and development program, which aims to produce sustainable, cost-effective and commercially viable materials and contribute to strengthening local businesses.

“Pinyapel” is reflective of Design Center’s quadruple bottomline approach to circular design. The project began with the intent of maximizing the use of agricultural waste to improve the livelihood of farmers (prosperity), address concerns on dwindling natural resources and offer alternatives to plastic (planet); collaborate with local enterprises (people); and consequently, show the world what the creative and design mind of Philippines can do (purpose),”  said Design Center of the Philippines Executive Director Rhea O. Matute. “With the country’s desire for a more value creating economy, Design Center hopes to develop and unlock more commercialization opportunities for impactful ideas like ‘Pinyapel’,” Matute further shares.

The Design Center’s materials research and development program has explored the potential of agricultural waste and otherwise overlooked resources as raw materials for various product applications, impacting the design and value of Philippine products.

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