A New Era for the Men of Metro Cebu

CEBU, Philippines – Drawing inspiration from art, technology, and the life and times of icons throughout time, this men's fashion store houses a range of brands that complement the everyday life of modern day gentlemen. General, at Level 2, Paseo Marina, Ayala Center Cebu, takes on the spirit of a true- to-life self-made man - transforming the store into a diorama of this particular man.

Now, quality and well-crafted menswear and lifestyle products are at last within reach for the discerning men of Metro Cebu. General caters solely to the tastes and needs of well-rounded and stylish men. Inside the store, one can find a range of brands that have become synonymous with good taste and sensible lifestyle.

Exquisite brands like Victorinox Fashion, Penfield, G-Star Raw, Lyle & Scott, Johnston and Murphy, Bellroy, Boxfresh, and Jachs, as well as footwear labels like Swims, Sledgers, Clae, Olukai, and Fitflop, and accessories including Briggs & Riley, Herschel, Hex, Urban Tool, Stance, Frank Dandy, Cross, and Slendertone.

Aside from apparel and accessories, grooming products like Gentlemen's Tonic, touted as a provider of essential and restorative tonics for men. Free from synthetic and harmful chemical additives, the grooming line makes use of natural plant-derived ingredients to make sure that it gives men only what they need and nothing more.

Prior to this finely executed gentleman's store, there were no other one-stop avenues for the modern day Renaissance man to pick up on his lifestyle essentials. Then comes General, a concept store that aims to epitomize the self-made man of this modern age. The men of Metro Cebu can now revel in the fact that their previously unmet needs can now be satisfied.