FWD Group boosts sales force in Cebu

CEBU, Philippines — Asian life insurer FWD Group is intensifying its presence in Cebu to capitalize on the growing interest on insurance investments.

“Cebu has always been a focus for our geographic growth in the country. We want to let our customers in VisMin know that FWD will continue to provide best-in-class products and customer experience as we achieve our vision of changing the way Filipinos feel about insurance,” said FWD Philippines President and Chief Executive Officer Peter Grimes.

In his recent visit to Cebu to intensify its presence in Southern Philippines, using Cebu as its entry point, FWD Philippines Board Chairman Jose L. Cuisia Jr. said the company is inspired to be growing its presence in Cebu and protecting the financial futures of more and more Filipino families across the country.

FWD Philippines has two business hubs in Cebu: one in Cebu IT Park and another in Cebu Business Park.

Cuisa, together with FWD Philippines members of the board, were in Cebu to strengthen and expand its sales force here.

“We are delighted to have met our Cebu-based sales teams as well as our valued partners from Security Bank and witnessed first-hand their enthusiasm and vigor as we collectively work toward FWD becoming a leading insurer in the country,” added Cuisa, who is the former Ambassador to America.

FWD Life Insurance Corporation (FWD Life) launched its commercial operations in September 2014.

As of end-2018, FWD Life has the highest Paid-Up Capital among life insurers in the Philippines with P2.3 billion.

FWD Life now ranks 8th in the life insurance industry in terms of New Business Annual Premium Equivalent.

FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, and Malaysia, offering life and medical insurance, general insurance, employee benefits, Shariah, and Family Takaful products across a number of its markets.

Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group.

In the Philippines, FWD has 14 business hubs located in key cities nationwide with its headquarters in Bonifacio Global City in Taguig.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology.

Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.