PINKY YEE

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                    [ArticleID] => 631857
                    [Title] => The elegant expansion of Goldilocks
                    [Summary] => 
Niché marketing – the process of promoting a product, service, or customer experience specifically designed to focus on a certain demographic  has taken the forefront in an increasingly customer-centric consumer landscape.
                    [DatePublished] => 2010-11-22 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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            [1] => Array
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                    [ArticleID] => 626505
                    [Title] => Goldilocks gets a makeover
                    [Summary] => 
When I heard the news that Goldilocks was getting a makeover, I found it amusing to think that the fabled little girl with curly blonde hair had decided to have a rebond, or have her tresses straightened, or even have a drastic change of hair color.
                    [DatePublished] => 2010-11-04 00:00:00
                    [ColumnID] => 133357
                    [Focus] => 0
                    [AuthorID] => 1351341
                    [AuthorName] => Heny Sison
                    [SectionName] => Food and Leisure
                    [SectionUrl] => food-and-leisure
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                    [ArticleID] => 486558
                    [Title] => Slashing advertising budget least of options during crisis
                    [Summary] => 
Letting go of the advertising budget would be the least of all options of a company in times of crisis, they instead need to beef up advertising allocations to stay in touch with the market.
                    [DatePublished] => 2009-07-15 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1298072
                    [AuthorName] => Ehda Dagooc
                    [SectionName] => Freeman Cebu Business
                    [SectionUrl] => cebu-business
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                    [ArticleID] => 430919
                    [Title] => Dingdong joins Goldilocks family
                    [Summary] => 
Goldilocks has chosen Dingdong Dantes as its latest endorser.

                    [DatePublished] => 2009-01-13 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
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                    [AuthorName] => 
                    [SectionName] => Entertainment
                    [SectionUrl] => entertainment
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                    [ArticleID] => 419105
                    [Title] => A healthy balance between home & career
                    [Summary] => 
Somebody once said that the phrase “working mom” is redundant because a mother actually works 24/7 in the confines of her home and outside it.
                    [DatePublished] => 2008-11-29 00:00:00
                    [ColumnID] => 133272
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                    [AuthorName] => 
                    [SectionName] => Entertainment
                    [SectionUrl] => entertainment
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                    [ArticleID] => 418473
                    [Title] => A sweet taste of paradise
                    [Summary] => 
The children who are fortunate to be housed by the Gawad Kalinga (GK) projects may not be so lucky when it comes to a birthday party experience.
                    [DatePublished] => 2008-11-27 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
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                    [AuthorName] => 
                    [SectionName] => Food and Leisure
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                    [ArticleID] => 50621
                    [Title] => Pinky Yee: Baking with a heart
                    [Summary] => 
When you want something so immensely, Paulo Coelho wrote in The Alchemist, the universe will conspire for you to achieve it.  Pinky Yee’s life attests to the very verity of that edict as this brilliant and soulful gem of a lady is the epitome of passion on fire. 
                    [DatePublished] => 2008-03-16 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1231640
                    [AuthorName] => Christine S. Dayrit
                    [SectionName] => Allure
                    [SectionUrl] => allure
                    [URL] => 
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                    [ArticleID] => 355071
                    [Title] => Back to the future
                    [Summary] => 



One time, when I was around 6 years old, I hung around with a bunch of my neighborhood friends and we got into a very deep discussion.  My friends, who were slightly older than I was, were talking about the future and every person’s destiny.  They were talking about horoscopes and how each one’s "sign" can determine how that person’s life will pan out.  There was even one in the group who suggested that your horoscope sign can tell you how you will eventually die.
                    [DatePublished] => 2006-08-28 00:00:00
                    [ColumnID] => 133211
                    [Focus] => 0
                    [AuthorID] => 1704761
                    [AuthorName] => Rod Nepomuceno
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
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                    [ArticleID] => 354032
                    [Title] => The greatest thing since sliced bread
                    [Summary] => 



Some expressions can really be weird. And a lot them have something to do with food. For example, people like saying, "Piece of cake!" whenever they refer to something easy. If you ask a student, "How was the exam?" the student would say "Piece of cake!" Or sometimes, he would say, "Easy as pie!" This doesn’t make sense because if you ask pastry chefs, baking a cake (or a pie) is pure hard work.
                    [DatePublished] => 2006-08-21 00:00:00
                    [ColumnID] => 133211
                    [Focus] => 0
                    [AuthorID] => 1704761
                    [AuthorName] => Rod Nepomuceno
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
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            [9] => Array
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                    [ArticleID] => 333710
                    [Title] => It’s a Goldi-good day
                    [Summary] => When you think of cake decorating, the phrase "nail-biting excitement" would probably be the last expression you would use to describe the process. I would compare the discipline to more of a deliberate art-form: unhurried, methodical, and leisurely. As a consequence, cake decorating contests are usually a showdown among finished products. The sole focus is on what the cake looks like, and not necessarily how it came to be that way.


                    [DatePublished] => 2006-04-27 00:00:00
                    [ColumnID] => 133357
                    [Focus] => 0
                    [AuthorID] => 1351341
                    [AuthorName] => Heny Sison
                    [SectionName] => Food and Leisure
                    [SectionUrl] => food-and-leisure
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abtest

The elegant expansion of Goldilocks

November 22, 2010 - 12:00am

Niché marketing – the process of promoting a product, service, or customer experience specifically designed to focus on a certain demographic  has taken the forefront in an increasingly customer-centric...

Business As Usual

Goldilocks gets a makeover

By Heny Sison | November 4, 2010 - 12:00am

When I heard the news that Goldilocks was getting a makeover, I found it amusing to think that the fabled little girl with curly blonde hair had decided to have a rebond, or have her tresses straightened, or even...

Food and Leisure

Slashing advertising budget least of options during crisis

By Ehda Dagooc | July 15, 2009 - 12:00am

Letting go of the advertising budget would be the least of all options of a company in times of crisis, they instead need to beef up advertising allocations to stay in touch with the market.

Freeman Cebu Business

Dingdong joins Goldilocks family

January 13, 2009 - 12:00am

Goldilocks has chosen Dingdong Dantes as its latest endorser.

Entertainment

A healthy balance between home & career

November 29, 2008 - 12:00am

Somebody once said that the phrase “working mom” is redundant because a mother actually works 24/7 in the confines of her home and outside it.

Entertainment

A sweet taste of paradise

November 27, 2008 - 12:00am

The children who are fortunate to be housed by the Gawad Kalinga (GK) projects may not be so lucky when it comes to a birthday party experience.

Food and Leisure

Pinky Yee: Baking with a heart

By Christine S. Dayrit | March 16, 2008 - 12:00am

When you want something so immensely, Paulo Coelho wrote in The Alchemist, the universe will conspire for you to achieve it.  Pinky Yee’s life attests to the very verity of that edict as this brilliant...

Allure

Back to the future

By Rod Nepomuceno | August 28, 2006 - 12:00am

One time, when I was around 6 years old, I hung around with a bunch of my neighborhood friends and we got into a very deep discussion. My friends, who were slightly older than I was, were talking about the...

Lifestyle Business

The greatest thing since sliced bread

By Rod Nepomuceno | August 21, 2006 - 12:00am

Some expressions can really be weird. And a lot them have something to do with food. For example, people like saying, "Piece of cake!" whenever they refer to something easy. If you ask a student,...

Lifestyle Business

It’s a Goldi-good day

By Heny Sison | April 27, 2006 - 12:00am

When you think of cake decorating, the phrase "nail-biting excitement" would probably be the last expression you would use to describe the process. I would compare the discipline to more of a deliberate...

Food and Leisure