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First pop-up gaming truck in Southeast Asia launched
GG Truck is set to gamify more than 42,000 barangays in the Philippines by introducing more people to the gaming experience, especially to Gen Z and millennial audiences.
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First pop-up gaming truck in Southeast Asia launched

Michelle Lojo (Philstar.com) - June 7, 2021 - 10:15am

MANILA, Philippines – The first ever pop-up mobile gaming truck was recently unveiled by GG Company Inc. GG Truck is set to gamify more than 42,000 barangays in the Philippines by introducing more people to the gaming experience, especially to Gen Z and millennial audiences.

"We realized that many brands and organizations struggle to connect with the elusive Gen Z and Millennial market,” said GG Company president Ron Castro. “For these audiences, gaming has emerged as the new pop culture, and is increasingly becoming the primary means for connection and socialization especially during this pandemic. GG Truck allows brands to offer Gen Z and Millennials relevant and engaging experiences.”

The GG Truck is equipped with a 10x6-foot LED screen, a pop-up stage and a sound system to give users an immersive gaming experience. It is also equipped with free Wi-Fi with a range of up to 500 meters, so gamers can connect and interact in a tournament platform with their matches broadcast online, maybe even within the safety of their homes if within range.

Health and safety protocols set by the Inter Agency Task Force (IATF) and the Department of Health are strictly followed where GG Trucks are deployed. The company has implemented the mandatory use of face masks and face shields, frequent sanitation in all its events, and required swab testing for employees prior to demos taking place.

“Safety is our utmost priority for any event. We work closely with the local government units (LGU) to ensure all safety standards are being met so that everyone can enjoy gaming without worry. This is a time where people crave for interaction and need something positive in their lives, but we want to be there for them at the right time and in the right way,” said Castro.

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