Happy birthday, Grimace: McDonald’s, Crocs start ‘long-term’ collaboration with new collection

McDonald’s mascots (left) at the launch of the new collaboration collection with Crocs (right).
Philstar.com/Deni Rose M. Afinidad-Bernardo

MANILA, Philippines — Order and pickup stations, digital self-service counters, and the unmistakable double-arch “M” logo – with one look, one would mistake the new McDonald’s x Crocs pop-up store as a new McDo branch in the middle of 27th Street in Bonifacio Global City, Taguig City. 

But instead of food, limited-edition Crocs footwear and Jibbitz charms bearing the colors and images of mascots and products of the globally-renowned fast food chain, and matching socks, were the only ones sold in the "Croc Thru" pop-up store in BGC Playstreet, where McDo mascots Ronald, Grimace, Hamburglar and Birdie made a special appearance to delight shoppers of the limited-quality collection.

After the pop-up, however, the collection drops in select Crocs stores and Commonwealth while supplies last. Check out @mcdo_ph on Instagram and X, McDonald’s Philippines on Facebook and @Crocsph on Instagram and @CrocsPhilippines on Facebook to keep tabs on when the Crocs go on sale.

In an interview with Philstar.com, McDonald’s shared they decided to collaborate with Crocs because both are global icons that provide happiness to many people all over the world.

View this post on Instagram

A post shared by Deni Rose M. Afinidad-Bernardo (@deni._.bernardo)

“We’re excited to bring to the Philippines the first-ever McDonald’s collab with Crocs. The coming together of two fun and iconic brands gives our customers and fans more opportunities to express and enjoy their fandom in new and surprising ways.” Oliver Rabatan, Vice-President - Chief Marketing Officer of McDonald’s Philippines, said of the brand’s “long-term” partnership with Crocs that is expected to produce more collaboration drops in the near future.

The first collection includes the following:

The pieces come in US size four to 13 for men and US size four to 10 for women. There are no kids’ sizes as of the moment.

Like the shoes, the packaging is ingenious; it is an oversized version of the fast food chain's burger carton, marked with "M x Crocs."

"With this collaboration, we’re inviting fans everywhere to celebrate two iconic brands — each known for their recipe for success behind delicious food and comfortable shoes,” stated Heidi Cooley, Chief Marketing Officer at Crocs. 

“Like McDonald’s beloved characters, Crocs are a part of many of our consumers’ earliest and often most memorable moments. Together, we’re bringing that nostalgia to new generations with experiences around the world that are as bold and audacious as our fans.”

Show comments