Smart signs up BTS as endorser
Smart announced yesterday that it has signed up Grammy-nominated global sensation BTS through 2021 as its newest ambassadors.

Smart signs up BTS as endorser

Ricky Lo (The Philippine Star) - January 19, 2021 - 12:00am

MANILA, Philippines — The Grammy-nominated global superstar pop group BTS is now officially an endorser of Smart.

The revelation came late yesterday afternoon in a video announcement from Smart.

BTS (in unison): Hello, PHILIPPINES!

“I am RM.”

“Jin, here.”





“Jung Kook.”

GROUP: “And we are BTS!”

RM: “We’re here to support SMART’s goal to inspire our Filipino fans to live their lives with passion and purpose... no matter the challenges that lie ahead. And with that... we’re proud to announce…”

GROUP: “Simple, SMART Ako!”

The short video ends on a celebratory note, jovial and excited... “looking forward to great things!”

It’s a casting coup that has long been the subject of a guessing game. The announcement didn’t mention the band’s talent fee, but you must have an idea how much.

Smart was very strict with the announcement, reminding The STAR to avoid mentioning certain things. The company furnished us the following official backgrounder, nothing added, nothing subtracted:

BTS, an acronym of Bangtan Sonyeondan or Beyond The Scene, is a South Korean boyband that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.

Gaining recognition for their authentic and self-produced music, top-notch performances and the way they interact with their fans, the band has established themselves as global superstars, breaking countless world records.

While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN “Speak Yourself” speech, BTS has mobilized millions of fans (named ARMY) across the world, topped prominent music charts, performed multiple sold-out stadium shows across the world and has been named one of TIME 100: The Most Influential People of 2019.

The act has been nominated for Best Pop Duo/Group Performance for the 63rd Grammy Awards and recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards and MTV Video Music Awards.

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