Why Joby Linsangan-Moreno sticks to her âold normalâ routine
The Asian Artists Agency, Inc. (AAAI) talent and Orange Blush Salon proprietor has made serious adjustments to prevent, if not completely stop, the spread of COVID- 19.

Why Joby Linsangan-Moreno sticks to her ‘old normal’ routine

DIRECT LINE - Boy Abunda (The Philippine Star) - April 20, 2021 - 12:00am

It is alarming how the coronavirus pandemic numbers have been going the wrong direction for several days now and this sad news has once again put a lot of people in a quandary. They are uncertain of what steps to take to go on living a normal life.

For Asian Artists Agency, Inc. (AAAI) talent and Orange Blush Salon proprietor Joby Linsangan-Moreno, she sees it best to stick to her “old normal” routine — from morning ‘til night. She feels even more productive as she goes by her day with her mind focused on serving other people.

“At home, I still wake up early in the morning to have time for prayer and reflection before the household gets busy,” said Joby who also owns the hair salon Lemon Rebond in Cabanatuan City.

“At work, we take necessary precautions to stay safe so that we can all function and serve our customers,” she added.

Joby has made serious adjustments to prevent, if not completely stop, the spread of COVID-19. To stay safe, the salon premises and equipment are being disinfected three times a day. Both the salon team and clients undergo thermal scanning and hand sanitizing at the salon entrance. She requires her team in all branches to operate on a skeleton schedule and accommodate clients strictly by appointments to avoid overcrowding.

The Orange Lady, as she is fondly called, was working as a medical technologist when she started her salon business in her hometown Cabanatuan City in 2003. She is grateful that her business is running smoothly despite the pandemic.

In fact, Orange Blush has a new cosmetics line called beauTITA. Joby said it is actually a “make-up ng mga Tita.” With all the millennial beauty brands in the market, she deemed that the Tita market (Gen X) is underserved, so she and her team created a cosmetics line that will suit their needs. The salon will also offer hair products that Titas can use at home for their salon-treated hair.

“Blessed,” described Joby of her current state of life. But she doesn’t keep her blessings all to herself. Joby has been involved with various CSR (corporate social responsibility) activities nationwide since she began her salon business.

“I live by this verse from Matthew 5:16, ‘Make your light shine so that others may see your good works and glorify your Father in heaven,’” declared Joby who launched last year the Parlorista At Barbero Kami (PAK) Foundation with the objective of improving and safeguarding the lives and welfare of hairdressers, aestheticians, massage therapists, nail technicians, salon receptionists, barbers and their families.

“We have plans for collaborating with another foundation as we spread Love One Haircut at a Time for PAK Foundation,” she shared regarding this year’s line-up of activities. “Right now, we are in partnership with Aliaga Rice Supply as we give out rice during our activities. We will also be doing projects with our beloved barbers and hairstylists as we bring hope and love to the people that need them most.”

In time for her 41st birthday on April 8, Joby will release her e-book titled Beauty and the Biz on Amazon. If you are interested in putting up a wellness business, the bookazine (published by ABS-CBN Books) is the best stress-free guide you can read from cover to cover.

Beauty and the Biz also contains exclusive tips from yours truly and Joby’s The 10 Commandments of the Orange Lady: Thoughts on Living a Joyful and Balanced Personal-Business Life.

Joby, who hosts Go Negosyo and Usapang Beauty, couldn’t thank enough for all that she has been blessed with despite life’s many challenges. “I sincerely believe that God has greater plans for all of us, and that we are being taught to trust in Him. His timing is always perfect.”

  • Latest
  • Trending
Are you sure you want to log out?

Philstar.com is one of the most vibrant, opinionated, discerning communities of readers on cyberspace. With your meaningful insights, help shape the stories that can shape the country. Sign up now!

or sign in with