Reinvent with Blackpink
The global K-Pop girl group embodies what it means to reinvent oneself and achieve one’s dreams
STAR/ File

Reinvent with Blackpink

Jerry Donato (The Philippine Star) - January 13, 2021 - 12:00am

Blackpink is the face of reinvention as it graces the “Reinvent Your World” campaign of Globe. This was recently made official in an event called The Pre-Show streamed via Facebook.

The campaign theme “acknowledges” the resilience everybody has shown in this time of global health issue. People, regardless of geographical location and cultural background, need to adapt to the lifestyle changes the pandemic has created. They also have to bounce back from its consequences.
All take on the challenge of reinventing themselves since practically everything (from business, education, entertainment to communication) is done online or virtually. Some sense of connection should be in place for everyone to move forward.

More than the face of a “movement” or call for reinvention, if one may put it, BLACKPINK, K-Pop’s most popular all-female group, is the voice that tells that one can still do one’s thing and pursue it with enthusiasm via today’s technologies.
The telco provides the connectivity and somehow reminds everyone that resilience is akin to reinvention.

According to the information furnished to media, the collaboration between BLACKPINK and the company “sends a strong message of reinvention,” which is to transform oneself “through powerful self-expression aided by digital technology with an attitude for resilience amidst modern-day challenges.”

The telco wishes to be part of everyone’s journey of reinvention in these trying but meaningful times. Individuals need to rise to the occasion as they retool themselves, learn new normal skills and rethink of future endeavors and make them happen with people and technologies. Everyone can build a partnership with Globe as a network.

In a press statement, the company’s deputy chief commercial officer Issa Guevarra-Cabreira shared that Filipinos have the power to reinvent themselves in the digital world and they can open up a world of greater possibilities with the telco as their partner. Issa added that “BLACKPINK embodies the meaning of taking control and reinventing to achieve one’s dreams.” K-Pop’s another contribution to global entertainment and cultural industry is the choice to represent what the campaign is all about.

The group’s documentary titled BLACKPINK: Light Up The Sky on Netflix is proof to that. It follows a timeline of 2016, when BLACKPINK was introduced in a media briefing, and the early part of 2020, when the established group looked back. The documentary is a sneak peek into every K-Pop member’s commitment to entertainment and hard work. It is a collective personal narrative of Jennie, Jisoo, Lisa and Rose, who each have diverse upbringing and possess unique and endearing personality.

Their passion for performance and music brought them together through YG Entertainment. The girls’ musical paths crossed. They saw the intersection that jumpstarted their journey of transformation and reinvention. Their tale of success continues to unfold and evolve as we speak.
Through its latest campaign, BLACKPINK invites all to consider personal reinvention.

(For details, visit Global social media channels on Facebook, Instagram and Twitter.)

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