The Glo-Co Celebrity Endorsers

FUNFARE - Ricky Lo - The Philippine Star

Long before the current beauty products flooded the market, in the ‘40s-‘50s there was Glo-Co Hollywood beauty products  manufactured and distributed by Cromwell Cosmetic Export Company, Inc., later named Cromwell Commercial Company, with celebrities as endorsers, some of whom became Camay Girls of the ‘50s (featured in Funfare middle of last year).

Here is a gallery of Glo-Co print ads from September 1948 (Jose Padilla Jr. and Lilia Dizon) to March 1951 (Gloria Romero identified by her real surname Galla), complete with beauty tips (again prepared by Funfare’s “other beauty expert” Celso de Guzman Caparas):

  •  Anita de Castro — “Simula ng ako’y gumamit ng sabong Glo-Co Hollywood ay pumuti at kuminis ang aking kutis.”
  •  Anita Linda — “I use Glo-Co beauty crème soap to be sure of daintiness — to be sure of charm.”
  • Armando Goyena — “Only Glo-Co Tonix gives my skin and hair this fragrant care.”
  •  Carol Varga — “I have found the easiest and surest way to preserve the beauty of my skin by using Glo-Co Hollywood crème soap in my daily bath and facial care.”
  •  Delia Razon — “For enchanting facial charm, I depend on Glo-Co face powder.  Its smooth and fine texture adds a glow of radiant...fragrant beauty to my face.”
  • Efren Reyes and Virginia Montes — “Show him how much lovelier your hair can be and make your dreams come true by using Glo-Co Tonix.”
  •  Elvira Reyes — “I never take chances with ordinary soap. Glo-Co beauty crème soap keeps my complexion sweet and dainty…thrilling to behold after a glamour bath.”
  •  Erlinda Cortes — “I have no secret beauty formula…I use Glo-Co beauty aids.”
  •  Ester Buenaobra — “I leave nothing to chance to keep my complexion at its loveliest.”
  •  Fernando Poe and Patricia Mijares — “You can depend on Glo-Co, where perfect grooming counts.”
  • Gloria Galla — “No girl can go wrong when she uses Glo-Co Hollywood face powder…for flower fragrance…for satin-smooth texture…for attractive color appeal.”
  • Jaime de la Rosa and Celia Flor — “Stop dreaming…start using Glo-Co hair aids.”
  • Jose Padilla Jr. and Lilia Dizon — “Kung nais ninyong maging kaibig-ibig…at nang ibigin, gumamit ng mga produktong Glo-Co Hollywood.”
  •  Leila Morena — “Glo-Co Hollywood beauty crème soap keeps my skin satin-smooth, silky soft and charmingly beautiful.”
  •  Lilia Dizon — “Make Glo-Co beauty crème your soap, too, and have a complexion that will surely win you compliments.”
  •  Linda Estrella — “Para sa matamis na kariktan, gumamit ng mga produkto ng Glo-Co Hollywood.”
  •  Manuel Conde — “A massage of Glo-Co Tonix wakes up my scalp and skin, and its refreshing action and fragrance keep me looking fine always.”
  •  Mila del Sol — “You cannot buy a better soap than Glo-Co beauty crème. It’s more economical, longer lasting and doubly fragrant.”
  •  Mona Lisa — “Glo-Co Hollywood Lipstick gives my lips that very, very exciting color that draws men’s eyes like a magnet.”
  •  Oscar Moreno — “To keep my hair perfectly groomed, I always keep Glo-Co Tonix and crème oil handy all the time.”
  •  Pacita Francisco — “For my complexion, I use Glo-Co beauty crème soap…its rich, creamy lather leaves my skin soft, fresh and delicately scented.”
  •  Paraluman — “I like the enchanting bouquet of Glo-Co beauty crème soap. I like the way it keeps my skin, looking fresher, smoother like a baby’s.”
  •  Patria Plata — “A soft, glowing complexion is so much a part of a woman’s charm that I can’t afford to be careless about it. That’s why I depend on Glo-Co beauty crème soap for winning complexion loveliness.”
  •  Pilar Padilla — “I don’t subscribe to careless complexion care. I know a beautiful complexion is as important as acting talent in my screen career, so I stick to Glo-Co Hollywood beauty crème soap.”
  •  Rebecca Gonzales — “I use Glo-Co Hollywood beauty products, the beauty products for all ages.”
  •  Rita Gomez — “I use Glo-Co Hollywood beauty crème soap for my regular facials and bath.  Its fragrant, creamy lather gets into every pore of my skin, leaving it aglow with a new freshness.”
  •  Rosa del Rosario — “Enjoy the captivating perfume of Glo-Co Hollywood beauty crème soap, its mild and creamy lather  keeps my skin simply adorable.”
  •  Rosa Rosal — “Kung kagandahan at karilagan ang inyong hanap, matatagpuan ninyo ito sa paggamit ng Glo-Co Hollywood beauty products.”
  •  Tessie Quintana — “The wonderful beauty crème in Glo-Co soap really beautifies my complexion.”
  •  Tony Arnaldo and Norma Blancaflor — “Ang Glo-Co Tonix ay pinasisigla ang anit at ibinabalik ang likas ng langis ng aking buhok. Pinananatiling mahusay sa maghapon ang ayos ng aking buhok at ang lusaw na brilyatina naman ay idinudulot ang madulas, marikit at likas na kislap ng aking buhok.”

(E-mail reactions at [email protected]. You may also send your questions to [email protected]. For more updates, photos and videos visit www.philstar.com/funfare or follow me on www.twitter/therealrickylo.)

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