Mang Inasal supports OPM
Rosalinda L. Orosa (The Philippine Star) - December 30, 2011 - 12:00am

MANILA, Philippines - Mang Inasal has released the first batch of music videos of its Mang Aawit Music Advocacy Program grantees.

The music videos of artists Myrus, Aries Sales, Arnee Hidalgo and boy band 1:43 have premiered in the more than 400 Mang Inasal branches nationwide.

“The Mang Inasal Mang Aawit Music Advocacy Program has yielded four heartwarming songs and music videos from no less than the most talented breed of Filipino recording artists today,” said Mang Inasal GM Bong Abela.

“We hope that these distinctly OPM songs will become a part of the everyday lives of our loyal patrons just like their favorite Mang Inasal food,” he added.

1:43, composed of Anjo Resurreccion, Kim Nicolas, Goldmon Aquino and Yuki Sakamoto, presents a classic love song titled Sa Isang Sulyap Mo in its music video. Written by Myrus and arranged by Jonathan Ong of SonicState Studio, the track is about how a simple glance can make someone fall in love.

… Myrus…

After making their fans go gaga over their debut album Time for Love, Yuki, Gold, Kim and Anjo show their romantic side in the new video as they sing the heart-felt lines: Sa isang sulyap mo ay nabihag ako/ para bang himala ang lahat ng ito/ Sa isang sulyap mo/ nabighani ako/ nabalot ng pag-asa ang puso.

The boys of 1:43 have steadily grown their fan base, beginning with a posting of their first digital single Merry Christmas Na! on YouTube in November. That video has been viewed more than 100,000 times.

This generated even more interest for the group. Its second single Pag-ibig Na Kaya was released via YouTube and is now above the 56,000-hit mark.

The video releases on the web were followed by a series of mall shows and campus tours where fans of finally met the boys. The activities helped secure their fan-base online (their Facebook fan page now has about 38,000 followers) and offline.

Another Mang Inasal Music grantee is Aries. His music video Miss Masungit features the 23-year-old singer-songwriter from Davao City as he tries to charm Kathleen Hermosa. Aries’ love struck character follows her around and woos her with his love songs. He does everything just to make papansin to her.

……boy band 1:43…

Aries is musical prodigy who is as skilled with his singing as with his guitar playing. While his guitar skills are nothing short of amazing, his voice is equally impressive for its range, versatility and emotional power. He is also a talented songwriter.

Aries performs a wide range of musical genres such as pop, folk, jazz and hip-hop. He is one of the most well-rounded musicians and entertainers today.

His music video features Bekimon, who plays the role of Kathleen’s best friend. Do Aries and Kathleen end up together? Watch the video to find out.

There is also the music video of Myrus where he performs his own composition titled Pusong Lito. It is about a guy who is torn between Stephanie Dan and Cai Cortez.

Myrus’ previous album Love Cycle and its repackaged version are certified gold records by Sony Music. He is also a dedicated advocate of Original Pilipino Music (OPM) and is the project head of Tunog Natin all-OPM concert series.

Arnee’s heartbreaking love song titled Bakit Ba? completes the first batch of the videos for the music advocacy program. Her music video featuring Victor Aliwalas presents the different ways that couples end their relationships across various eras in history.

Arnee has been considered an R&B Siren since she recorded her own version of the Francis M. original hit Cold Summer Nights. She has become one of the most sought-after Filipino performers locally and abroad.

The Mang Aawit Music Advocacy Program was launched a few months ago to help revive the local music industry by developing OPM talents. The program provides opportunities and resources to eight groundbreaking Filipino singers and songwriters so they can continue recording new and original songs.

“The Mang Aawit Music Advocacy Program is about continuing the legacy of OPM. Only when we support the young artists can we make sure that Filipino music will go on for generations to come,” said Abela.

…and Aries Sales with Kathleen Hermosa

For Myrus, the Mang Aawit music grants are valuable opportunities that help build the careers of young artists like him.

“Every young artist has to struggle to make it in this industry. There are just so many talented Filipino musicians and singers but not enough venues for them to show their talent. The Mang Aawit music grant is a great encouragement to young artists; it gives us the once-in-a-lifetime chance to finally share our music to a nationwide audience,” he said.

The other Mang Aawit Music Advocacy Program artists who will soon release their videos are Sheng Belmonte, Stephanie Dan, Kiss Jane and Onse.

“Producing the songs and music videos is a way of supporting and promoting OPM. They are going to be shown in all Mang Inasal branches so more Filipinos could listen to and appreciate new and original Filipino music recorded by our grantees,” Abela concluded.

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