Q11's Love to Watch, Love to Bid on-line auction

MANILA, Philippines - Q-11 has found an interesting niche outside its cooking shows and other female-oriented programs — as provider of the most successful on-line auction in the country, the

Love to Watch, Love to Bid

on-line auction promo.

Launched last July 31 on Q-11’s female portal, WMN.ph, the Love to Watch, Love to Bid on-line auction promo has successfully transformed WMN.ph to arguably the hottest portal in town with about 367,000 visitors for August alone.

During the same period (Aug.1 to 31), WMN.ph — just on its fourth month after its launch last May — registered 6.8 million page views, almost seven times the one million target page views set for that period.

And most of that page views are undoubtedly generated by WMN registered users seeking to gather enough bidding points for the chosen prizes.

Just like the promo’s first winner last Aug. 29, Florida Callander, who outbid everyone with her 16,015,150 points to win Kids on Q and Ajinomoto Crispy Fry’s Hong Kong Disneyland trip for four, inclusive of roundtrip airfare, accommodation, pocket money, and a special activity for the group.

The second auction last Aug. 31 was for The Beat and KFC’s Hong Kong food trip for two, won by Susan Tan with 12 million bidding points.

Rogelio Borja has proven that Q-11 and WMN.ph’s on-line auction promo — though dominated by females — is not at all exclusive for women.

Thanks to his 20,523,350 bidding points last Sept. 2, Borja will be bringing home a Home Gym System courtesy of FIT & FAB and Alaska Slim.

Borja is part of the promo’s minority. After all, 84 percent of registered WMN users are women, proof positive that WMN.ph has clearly made an impression on its and Q-11’s target audience — 84 percent are female and 51 percent of which are from ages 17 to 25, while 35 percent belong to the 26 to 35 age bracket.

Last Sept. 5, bidding for the adventure trip in Cambodia or bungee jumping in Macau for two from Dare Duo sponsored by Cream Silk officially closed. So did the bidding for the dining for two every month for a year prize from Secrets of the Masters sponsored by Pond’s Age Miracle last Sept. 6. The winners of the two prizes will be announced soon.

Prizes at stake are: The Sweet Life and Coke Light’s Spa Treatment every month for 12 months; Q Tube and Choco Mucho’s Multimedia Package of laptop, iPhone, and a one-year broadband subscription and Fashionistas by Heart and Sunsilk’s Store Specialists Purple Card worth P100,000 (bidding on Sept. 12).