Germany-based company bullish with RP operation
- AJ de la Torre () - August 24, 2009 - 12:00am

CEBU, Philippines - Taking cue from positive consumer feedback, Germany-based LR Health and Beauty Systems is optimistic of their Philippine operations eyeing to expand its centers nationwide in the next few years.           

Andreas Kemper, General Manager of LR Health and Beauty Systems shared that they first brought the company in the Philippines in 2007, however, understood that it would take time to settle and be a player in the market.

But seeing the company’s growth since its presence here in the country, which now has over 50 centers nationwide, the company is now confident to meet its expansion target in the next few years.

It recently introduced its products and services at the Ground Floor of BF Building in Escario St, Cebu City where they accommodated more of those who would want to be partners in dealing their products.

Kemper shared that they decided to launch the company in Cebu as well because it is a good market and the people are not hesitant to invest in beauty and health products.

Kemper said that the company, which is the biggest selling company in Europe, was not even badly hit by the financial turmoil as they noted an increase in sales of seven percent compared to the previous year.

According to Kemper, all of their products are made in Germany, which mostly are made of aloe vera that offers numerous benefits for the body.

Rizza Osmeña said that unlike other products which only have a little percentage of aloe-vera, their products have at least 90 percent of aloe vera which means better quality and effects.

LR products include food supplements, body care products like lotions, shampoos, facial wash as well as make-up and their signature perfumes of international celebrities.

Osmeña said that their products offer mild and gentle protection and has passed high quality standard tests.

For their perfumes for examples, the representatives explained that the company has ensured that it would fit for everyday use of Filipinos, which has a different climate and environment from foreign countries.

Kemper said that the company offers great advantages for their partners like minimal start up capital of P2,000 to start their own business, which already includes entry kits and free trainings on the product and marketing and business seminars as well.

Also, Kemper said that they have affordable prices for their target market which is the class A, B, and C and assured that the quality goes well with the price.

The company also boasts of its partnership with Mercedes Benz, wherein if a partner reaches their Silver Organization Leader Level, the partner would be given a car for his personal needs complete with insurance and would even have the chance of exchanging his car after three years for another unit.

They also open their office for samplings and product demonstrations every Saturday, dubbed as the “Happy Hour Party.”

LR Health and Beauty systems was established in 1985 and has been known all over due to the support and use of its products by some prestigious names in the foreign entertainment industry.

At present they have over 6,000 active partners and are targeting to expand within the next months.

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