MANILA, Philippines — Over the last 25 years, tycoon Lucio Co’s Puregold grocery chain has constantly affirmed its presence in the retail industry, crediting its endurance to the patronage and trust of customers that walk through the storefront doors, as well as small and medium enterprises (SMEs) that extend Puregold’s reach to different communities.
Still, the retailer believes that even as it thrives in the unwavering support of its patrons, its legacy is one that involves enabling Filipinos to succeed.
It is this core value in the heart of Puregold that has inspired countless success stories. The supermarket chain’s operations have paved the way to thousands of job opportunities, and have continuously served sari-sari store owners and SMEs that need a reliable, cost-effective, and high-quality goods supplier.
That Puregold helps Filipinos achieve their everyday wins is something the company takes a lot of pride in, said Vincent Co, president of Puregold Price Club Inc. “You have to celebrate the wins, and for us, there is no greater win than giving back to our customers who have helped us get to where we have been these last 25 years.”
Co said with over 440 branches nationwide, and more than 700,000 sari-sari store members behind them, Puregold would continue to generate more success stories for the Filipino people.
“As we look back on the last 25 years, and look forward to the next 25 years, we want Puregold to be a permanent symbol of support for the Philippines,” Co said. “We will strive to keep expanding and continue helping local communities and SMEs.”