Digital Marketing in a BLINK
Disruptive innovation tools designed for digital Marketers
October 21-22, 2014
AIM Conference Center
Makati City, Philippines
Overview
This program will cover setting-up road map and strategies down to specific tools that a digital marketer will use in brand building and campaigns. Industry Experts will present Social Media Brand Marketing Road Map, Innovative Email Marketing, FaceBook Advertising, Managing Reputation Online, Video Marketing, Search and SEO, Analytics, Customer Loyalty and Rewards Using Mobile and E-Commerce.
Learn and network with peers and make new connections with brands and agencies in attendance!
Key Seminar Topics
Day 1, Tuesday, October 21, 2014
AM Session
9:30 - 10:45 Creating Your Social Media Brand Marketing Road Map
Is your brand ready to break into a highly competitive market? It should start with a well-thought out strategy plan and doable actionable steps towards successful brand marketing. Set your social media brand marketing road map through planning, execution, measurement and optimization of overall results.
10:45 - 11:00 Tea Break
11:00 - 12:15 Innovating Your Email Marketing Program
Know how email marketing works successfully to connect with customers. Get innovative and cutting-edge techniques towards successful execution through retention and readership.
12:15 - 1:30 Lunch Break
PM Session
1:30 - 2:45 FaceBook Advertising (PPC and Organic)
Filipinos are engaged in FaceBook. Know how to leverage on Filipino consumers presence on FaceBook to push brand engagement and conversion through organic and paid campaigns.
2:45 - 3:00 Tea Break
3:00 - 4:30 Managing Your Reputation Online
Nowadays, consumers find it easy to rave or rant about your brand in social media. Whether good or bad press, word-of-mouth (WOM) in social media spreads like wildfire. Learn how to manage your brand reputation online to sustain high brand equity.
4:30 5:30 Marketing Your Brand Through Videos
Filipino consumers have high video consumption daily. Leverage on video marketing to sell your brand and know
the right channel to promote your brand content.
Day 2, Wednesday, October 22, 2014
AM Session
9:30 - 10:45 Using Search and SEO to Drive Your Content Agenda
Know how Search and SEO techniques will make your brand rank high with strong visibility in web search engines. Get basic knowledge in keyword research, link building and relevance of good, great content and authorship.
10:45 - 11:00 Tea Break
11:00 - 12:15 Customer Loyalty and Rewards Through Mobile
Leverage on the pervasiveness and popular use of mobile phones to create your brand's customer offers, loyalty and rewards program to enhance customer interaction and engagement.
12:15 - 1:30 Lunch Break
PM Session
1:30 - 2:45 Making Sense of Your Analytics
Keep track of your website traffic to understand and analyze online customers behavior and optimize performance marketing. Discover the value of web analytics and behaviour measurement in your online business.
2:45 - 3:00 Tea Break
3:00 - 4:30 E-Commerce for Top Brands
How top brands effectively connect with consumers towards path to purchase and sales conversion. Get valuable insights from top e-Commerce sites and how to apply online marketing toolkit.
Who Should Attend
CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing and advertising.
LEARN MORE: http://www.fmi.com.ph/events/
Registration Fee
P4,999 + VAT for 2 days, inclusive of meals and kit.
P8,999 + VAT for 1 day, inclusive of meals and kit.
Discount Scheme
Group Discount - 5+1 (send 5 delegates and get 1 more delegate for free)
Previous Attendees to Fiera Learning Events - 10%.
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REGISTER TODAY!
For registration, call: +632-8960639, 8960637, email: [email protected]
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APPLICATION FORM - Fax to: +632-8960637, email: [email protected]
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