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Freeman Cebu Business

Dubai-based firm’s Asian expansion starts in Cebu

Ehda M. Dagooc - The Freeman

CEBU, Philippines — A Dubai-based outsourcing firm opens in Cebu to commence its entry into the Philippines' flourishing knowledge process outsourcing (KPO) sector.

Cresco Holdings Ltd., opened its shared services office at Cebu IT Park tapping the highly educated talent here, said the firm's chief executive officer Micheal Waechter.

 Initially, the company that provides backroom services to multinational firms worldwide, will hire certified public accountants and software developers for its Cebu office. It plans to expand its legal consultancy service here.

 According to Waechter, what attracted the company to choose Cebu for its Asian expansion is the notable supply of good professionals with right working attitude.

"Our global expansion begins in Cebu," added Waechter in a press conference during the formal opening of its Cebu office located in Mabuhay Tower at Cebu IT Park.

Established in 2010, Cresco built a home for companies working in different industries and strengthening an approach that provides a strong service structure for accounting, compliance, process design and legal consulting.

 "When plans to expand in Asia came about, Cebu was first on the list. Cresco wanted to tap highly educated, English-speaking, and proven talent pool of Cebu," Cresco Shared Services Inc., president Maricar Gonzaga said adding that Cebu office will support fully all the brands carried by the different subsidiaries of the Cresco Group.

Currently, Cresco carries the following brands: Cresco Compliance, Cresco Legal, Cresco Accounting, and Crescotec.

The Cebu office will be offering offshore support services delivering a full service model incorporating customer support, finance and accounting services. It will be working in close coordination with the other offices of Cresco in other parts of the world.

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