BIOGESIC AND BAYANTEL

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                    [Title] => Social experiment-cum-viral marketing helps brand hit targets
                    [Summary] => 
It was an Internet-driven social experiment-and-viral marketing rolled into one. 
                    [DatePublished] => 2010-05-31 00:00:00
                    [ColumnID] => 133272
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                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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Social experiment-cum-viral marketing helps brand hit targets

May 31, 2010 - 12:00am

It was an Internet-driven social experiment-and-viral marketing rolled into one. 

Business As Usual