PBESSI new Brunswick distributor

Philippine Bowling Equipment Sales and Services Inc. (PBESSI) has been awarded the exclusive distribution rights for Brunswick bowling products, services, and support within the Philippine bowling market.

"We’re extremely pleased to partner with Brunswick in the formation of this distributorship and to provide the quality products and services that Brunswick is known for around the world," said Jesus Avecilla Jr., chairman, Philippine Bowling Equipment Sales and Services Inc. "We will be able to leverage the strengths of both organizations to deliver more value to our customers."

"We are confident that PBESSI will contribute significantly to the ongoing growth of the sport and recreation of bowling within the Philippines," said Brunswick director of sales, David Chertow. "They share our commitment to providing the highest customer service and will be a strong addition to our team."

Several members of the Brunswick sales and marketing team will be in Manila March 8-12 to support the efforts of PBESSI in bringing Brunswick professional bowler, Billy Orlikowski, to the Philippines.

Billy O, as he is popularly known, will do a series of bowling exhibitions with local bowling talents and spend some time with bowling aficionados to give them tips about the game.

Billy will also be presenting the latest Brunswick bowling balls and ball drilling techniques. This event will be held at GameworX (fourth level Festival Supermall, Alabang, Muntinlupa City) tomorrow at 5:30 p.m. and at Playdium (Araneta Avenue, Quezon City) Tuesday at 4:30 p.m.

PBESSI is an alliance of five Brunswick-equipped bowling centers that include GameworX, Green Valley Country Club, Playdium Bowling Center, Sta. Lucia Bowling Center, and CSI Family Funworld Bowling Center. The executive team includes Jesus Avecilla Jr. (chairman), Edmund Lim (president), Aireen Robles (vice-president), Pepe Sia (treasurer), and Allan Kua (corporate secretary).

A division of Brunswick Corporation (NYSE: BC) and headquartered in Lake Forest, III., with offices in Hong Kong, Brunswick Bowling and Billiards is a manufacturer and marketer of leading bowling, billiards and other recreational products, equipment, and services. Brunswick also owns and operates a multitude of bowling facilities worldwide.

For more details regarding PBESSI or inquiries regarding the upcoming appearance of Billy Orlikowski, call up PBESSI at 850-3551 or send an email to [email protected].