MANILA, Philippines - GMA took home one Platinum, seven Gold, three Silver, and two Bronze awards, besting Philippine rivals as well as media owners from South Asia, Southeast Asia and Australia and New Zealand at the recently-concluded Spark Awards 2015 in Singapore.
GMA Marketing and Productions, Inc., GMA’s marketing arm, received the Platinum Award as Best in Show, a special recognition given to a single media owner who performs best across all categories. (There are 24 categories covering all areas of media solutions.)
Several GMA campaigns received the highest honor in their respective categories.
GMA Marketing & Productions, Inc. won Gold for Best Content Team, along with Share the Love for Best Corporate Branding by a Media Owner, #GoManny: Pacquiao-Mayweather Fight Campaign for Best Programme Promotion, Kapuso Milyonaryo for Best Engagement Strategy, the Christmas Short Film for Cebuana Lhuillier Happiest Pinoy for Best Use of Branded Content by a Media Owner, Del Monte Kitchenomics for Best App by a Media Owner and Del Monte Kitchenomics for Best Media Solution-Digital.
Five other campaigns received accolades with the Silver Award going to Share The Love for Best Media Solution-TV/Online Video, #GoManny: Pacquiao-Mayweather Fight Campaign for Best Media Solution-Digital, and the GMA Christmas Short Film for Lady’s Choice Mayonnaise Santa for Best Use of Branded Content; while Del Monte Kitchenomics received Bronze Awards for Most Improved Offering By a Media Owner and Best Campaign by a Media Owner.
The Spark Awards recognizes the top media solutions, products and services from media owners and publishers across South Asia, Southeast Asia and Australia and New Zealand. The awards act as the main platform for media owners to demonstrate their innovation and effectiveness to advertisers, agencies and clients.