ABS-CBN exec speaks on international Filipino content distribution

MANILA, Philippines – ABS-CBN head of Integrated Acquisition and International Sales and Distribution Evelyn ‘Leng’ Raymundo was the only Philippine TV network executive invited to be part of a distinct panel of speakers in the recently-held The Singapore Dialogue 2015 at the Discovery Primea in Makati City to discuss how local Filipino content penetrates the global audience. With the topic From the Philippines with Love: Creating Television Content for a Global Audience, Raymundo shared that ABS-CBN dramas got aired in over 50 territories worldwide because of the top-caliber content that harnesses creative storylines, authentic characters, love themes and elevated production qualities. In 2015 alone, ABS-CBN successfully sold titles such as The Legal Wife (16 territories), Tomorrow Belongs to Me (11 territories), No Greater Love (eight territories), Got to Believe (seven territories) and Pure Love (three territories) across Asia and Africa. In photo (from left) Adobo Magazine editor-in-chief Angel Guerrero; The Moving Visuals Co. CEO/creative director Galen Yeo; Raymundo; Bomanbridge Media Pte Ltd. CEO Sonia Fleck; and director for Industry Operations of Media Development Authority of Singapore Joachim Ng.