MANILA, Philippines - Gatsby has re-launched its popular line of hairstyling products for men.
Mandom Philippines, the exclusive local distributor of Gatsby, has narrowed down its hairstyling wax variants into four — the ones that are the most popular among Filipinos.
The company also got hardcourt heartthrobs — the brothers Jeron and Jeric Teng — to represent the brand and appear in the brand’s newest commercial, which promotes the catchphrase, “para laging selfie-ready.”
Do you want to be “selfie-ready” as well? There’s Hard & Free (for modern and pop hairstyles), Mat & Hard (for trendy and stylish hairstyles that require volume and a matte finish), Power & Spike (for active and metro hairstyles that require spiky and pointed ends) and Ultimate & Shaggy (for “messy” and dynamic hairstyles). All products are affordably priced and perfect for everyday use.
Based on the preferences of Gatsby’s target market in the Philippines, the four variants are preferred not just for their affordability but also for their quality, with wax much easier to rinse off compared to clay.
Gatsby’s hairstyling products now come in hip and modern packaging, making it easy for guys to tote them around wherever they go — to school, to the gym or to a game.
Aside from the Gatsby hairstyling wax, check out the brand’s other styling and personal care products.