Zombie Piggy ad another hit

MANILA, Philippines - Anyone who is piggish for dead on comments on Sen. Koko Pimentel latest ad need only to go online and realize that the senator has another hit on his hands.

The TV ad that comes on the heels of his much talked-about “Zombie” advertisement released late last year, shows a housewife at a wet market trying to figure out from whom to buy pork. When a vendor entices her by saying that she has the freshest goods around, the consumer approaches the stall and begins inspecting the pig’s head. Though already suspicious of the rotting mask before her, she gives it the benefit of a doubt and takes a sniff. But and lo and behold, the head comes alive — it’s a zombie porky, that’s for sure.

At this point, Sen. Koko appears and drives home an important point: “Di lang sa eleksyon ang dayaan. Double dead? Pandaraya yan! Talo ka dyan. Use your Koko-te. Pag walang madaya, buhay ay kay saya.” Indeed.

Released just a few days ago, the ad has already received raves among hundreds of netizens for its witty concept and the truthful, timely message. Some of the comments posted are:

“Very catchy ang mga ads ni Sen. Koko Pimentel. Shifts me to a happier mood,” goes one comment.

“Nice campaign ad by Koko Pimentel. Promising nothing but promoting a fair and square elections instead. I hope you win Mr. Senator,” said another.

“Koko Pimentel’s second TV commercial is another winner,” yet another puts it simply.

To view the ad and the other comments, visit Sen. Koko’s Facebook account.

It will be remembered that the first Zombie ad of Sen. Koko for voter registration had been cited by Adobo Magazine last year, and got global compliments on delivering a political advocacy message without the usual elements.

If the overwhelming response to the second ad can be a gauge of its success, then we know already that Zombie Piggy is set to score another citation.