Joem shows 'sexy cool' attitude

MANILA, Philippines - Denim has a new face and a hunky one at that  in TV and movie actor Joem Bascon who recently signed up as the newest Ego Jeans endorser. 

Joem was chosen to represent the fashion brand’s latest Holiday collection, Denim REMASTERED, which gives the classic denim a sexier, more fashionable look for today’s breed of men.

“Denim REMASTERED is all about exuding a ‘sexy cool‘ attitude and bringing out men’s individuality and stylish persona. Joem perfectly epitomizes the modern man with his cool, sexy and confident personality on and off camera,” explains Ego Jeans general manager Carter Go.

At 24, Joem has already made a name for himself as one of today’s most sought-after actors. He has become a favorite in Kapamilya teleseryes, appearing alongside top actresses like Judy Ann Santos in Habang May Buhay and currently in Noah, where he displays versatility as a character actor. His exceptional talent coupled with his dusky, manly features have also opened doors for him to dabble in indie films that showed his range in portraying challenging characters.

For Joem, Ego Jeans’ new collection embodies his personality: Rugged and intense yet evoking a certain playfulness; calculated yet exuding an air of effortless cool. Denim REMASTERED redefines the denim with pieces that focus on fit, function and wearability, as seen on the coated, vintage, and raw lines. The denim collection is complemented by a stylish selection of polos, shirts and denim jackets that are perfect for the cool season.

“Ego Jeans’ Denim REMASTERED line lets men like me follow their mood and bring out their personalities while keeping it cool and real,” shares Joem.

Watch out for Joem as he reveals more “sexy cool” attitude in style with Ego Jeans. Denim REMASTERED collection is now available in all leading department stores nationwide.