MANILA, Philippines - Jollitown has been lauded for its positive influence on Filipino kids and has been recognized as among the best in the region. Jollitown, the first kids’ TV program in the country to be produced by a fast-food chain and featuring Jollibee and the Jollifriends Hetty, Twirlie, Popo, and Yum, received the bronze award in the recently concluded Tambuli Awards 2009: The Third Integrated Marketing Communications Effectiveness Awards.
The show was cited in the Best Innovative and Integrated Campaign category for exhibiting “innovative use of multiple forms of media relevant to its target audiences and consistent with the overall marketing communications objectives that generate dramatic business results.”
Since it began airing in 2008 on GMA 7, Jollitown has gone on to become a consistent favorite among kids and parents alike. The episodes tackle fun and creative ways of showing good values like respect, courtesy, honesty, and obedience towards others, even caring for pets and the environment.
Jollibee VP for marketing Gold Tantoco said, “As a quick service restaurant, it has always been Jollibee’s commitment to make a difference not only in the way it does its business, but even in changing the lives of Filipinos in a positive, uplifting way; hence, its creation of Jollitown comprised of colorful Jollibee characters that teach kids timeless Filipino values. This is consistent with our thrust to help build the nation, one loving child at a time.”