Chicken feed for Piolo

On its 55th year, Max’s Restaurant, the Pinoy restaurant that is now part of the Filipino psyche thanks to their original Max’s Fried Chicken (always copied but never equaled), hired the services of heartthrob Piolo Pascual as its official endorser.

Piolo stars in Max’s Restaurant’s new ad campaign Max Masarap. The team-up of Max’s and Piolo is as palatable as the uniquely Pinoy-tasting Max’s fried chicken. Max’s has always been associated with family dining. Piolo, on the other hand is an unassuming star who is considered the Drama Prince of Philippine Movies.

The official launch was held at Max’s Quezon Avenue. The star-studded event was attended by both the bigwigs of Max’s and media who enjoyed the sumptuous lunch as they participated in the fun parlor games where cash prizes were at stake and home appliances were given away to lucky winners during the raffle.

Max’s Chief Operating Officer Bobby Ocampo delivered a little backgrounder on the humble beginnings of Max’s. Carolyn Salud, the amiable board member of the restaurant, walked down memory lane as she gave the guests a photo tour of Max’s Restaurant.

The Photo Gallery consisted of the significant and meaningful photos of Max’s 55 years through which it has provided a perfect setting for family gatherings such as baptismal and wedding receptions and birthday celebrations. Its fried chicken remains unmatched and continues to be a favorite in all of Max’s 75 branches nationwide as well as in its branches in the US.

Guests during the launch had their fill of the best-tasting Max’s recipes: Crispy fried chicken which is butter-free, tender and tasty to the bones. Present to welcome the guests were Max’s board members Cristina Garcia, and Tessie Elaizar, Marketing Manager Carlo Fajardo, Ace Saatchi and Saatchi’s Executive Creative Director Merlee Jayme, VP for Client Services Gigi Garcia, Management Supervisor Beng Conferido and Account Manager Clair Sablay.

Piolo arrived with sister Paulette who is also featured in the new Max’s commercial. As Max’s newest endorser, Piolo is an avowed Max’s lover. His first memory of a wedding reception where he was a ring bearer was at Max’s Restaurant.

Max’s fried chicken can now be enjoyed right in the comfort of your homes. Contact its delivery service at 535-MAXS and your favorite chicken will be delivered pronto! Or you can place your orders at Max’s website at www.eatmaxs.com. Max’s is indeed a cut above the rest. They say, it’s really Max Masarap!

Musical Bands Wanted

Monster Radio RX 93.1 is in need of musical bands to participate in its yearly RX Band Breakout. At stake in this year’s RX Band Breakout is the chance to perform in Manila’s hottest venues, P50,000 in cash and a recording contract from Alpha Records. Bands who joined last year’s Band Breakout are encouraged to participate in this year’s competition. Entries must include at least two songs – one original and one cover – and must be of broadcast quality on CD or cassette format. They must be unsigned and must consist of at least three members with two members playing musical instruments. Last year’s winner was Ascencion, now a popular attraction in the lounge circuit. Ascencion is gathering materials for their new album under Alpha Records. Two other finalists, Mayflower and Bent are also set to release their albums as is Cousin Ed, the winner in the first RX Band Breakout. Interested parties may contact David Merin at RX 93.1, 17th Floor Strata 2000, Emerald Avenue, Ortigas Center or e-mail at [email protected]. For its Cebu and Southern provinces contestants, must be submitted entries to Monster Radio DYBT 105.9 at 10th floor Centerpoint Hotel, LUYM Bldg., Plaridel St. cor. Osmeña Blvd., Cebu City. Deadline for submission of entries for Metro Manila applicants is Aug. 24, while the deadline for the Cebu entries is on Sept. 11.

Auditions for Rama at Sita

ML Entertainment is holding auditions for roles in the hit musical Rama At Sita, first staged in 1999 at the UP Theater. Auditions will be held on Aug. 29, 30, and 31 at the Jose Batute Theater, Cultural Center of the Philippines. Registration is on-going at ML Entertainment office at Unit 1902-A East Tektite Tower PSE Center Exchange Road, Ortigas Center. Application forms will be accepted from Aug. 26 to 28 from 10 a.m. to 5 p.m. only. Requirements are a head shot and full body shot photos. Aspirants are also required to sing two songs, one from Rama at Sita and a contemporary Filipino pop rock song. They must bring a score sheet. For inquiries call ML Entertainment at 6387776 – 6387778. Rama at Sita was staged to sold out audiences in1999. Cast in the main roles were Ariel Rivera and Raymond Lauchengco as Rama, and Lani Misalucha and Chiqui Pineda as Sita. Also included in the cast were Jaya, John Arcilla, Ralion Alonso and Franco Laurel.