Candie's Sugar Rush

MANILA, Philippines - Candie’s, the pop culture brand from the US, has evolved into a full-range clothing label since it was created in 1981. It is originally known for its high-heeled wood bottom slides and now has an exciting pick-and-mix option which is hip, youthful, vibrant and carefree. You can play with different styles from current runway looks to off-runway street uniforms and create outfits that are distinctly your own. Bringing a poppy, feminine feel to fashion, Candie’s is one of the most recognized in the US and is top of mind when it comes to cool, youthful associations.

Candie’s joined Philippine Fashion Week 2011 in a first-ever conceptual frozen fashion show. The brand’s fun and playful energy was translated into an exciting display of feminine confections that was glazed by frosted air literally. Candie’s took on modern-day princesses. Poetic bohemians, midnight rebels, prima ballerinas and romantic daydreamers are super-cooled in a crystalline runway. Favorite style bloggers Camille Co (itscamilleco.com), Kryz Uy (thirstythought.wordpress.com), Laureen Uy (breakmystyle.com) and Lissa Kahayon (chictopia.com/lissakahayon) made a runway fashion statement as they reinterpreted Candie’s with their brand of blogger style. Maxene Magalona, Elmo Magalona and PBB Teen Clash of 2010: Ann Li, Fretzie Bercede, Tricia Santos, Bret Jackson, Ivan Dorschner and James Reid also walked the runway.

The Mall of Asia’s skating rink was reworked and transformed into summers “Winter Sartorial Wonderland.”

Also, watch out for the current Candie’s girl Vanessa Hudgens as she fronts the current campaign with her dusky charms, candid smile and girl-next-door sweetness. The brand’s love for youthful individuality is mirrored in their endorsers, previous Candie’s girls include: Fergie of The Black Eyed Peas, Hilary Duff, Ashlee Simpson, Kelly Clarkson and Britney Spears.

Not satisfied with just being a brand associated with fashion, Candie’s also launched the Candie’s Foundation in June 2001. With a relevant mission specifically targeted to young girls, the brand tries to educate the youth about the permanent consequences of teenage pregnancy. The foundation uses the influence of A-list celebrities along with powerful images and public service campaigns that strike at the core of pregnancy reality at a young age.

For details, visit www.candiesfoundation.org.