Harte Hanks consolidating Philippine BPO operations in MOA

MANILA, Philippines – Harte Hanks, a US-based customer engagement and interaction-led marketing multinational, is consolidating its Manila operations and adding room for hundreds of new employees with the forthcoming launch of its business process outsourcing-call center hub at the Mall of Asia Complex in Pasay City. 

Its local unit Harte Hanks Philippines currently employs about 2,000 people in its main and secondary locations in Metro Manila. 

The move to their central hub, scheduled on April 21, will allow the company, which has established its presence in Asia-Pacific with the launching of its call center in the Philippines over a decade ago, to integrate the secondary locations with the Pasay facility. 

“We have been always impressed by the skill and dedication of our employees in Manila and look forward to sustaining our growth here,” Jonathan Bondoc, Harte Hanks site director, said in a statement. 

Among Harte Hanks’ clients are companies known worldwide in information technology, computer software, sports media, banking, mobile phone and health insurance industries. 

Besides Asia-Pacific, Harte Hanks has offices spread across North America, Europe and Latin America. 

“The Philippines’ consistent support of innovative business models such as buy-operate-transfer model and investment in dependable infrastructure priorities are just two of the reasons we are expanding our investment here,” added Ben Chacko, head of operational planning and strategy for Harte Hanks. 

The American outfit, whose call center business focuses on North American clients, started doing business in the Philippines with a buy-operate-transfer partnership in 2001.