Ford sales zoom 50% in January

MANILA, Philippines – Sales of the local Ford unit last month vaulted by half from the same month last year, marking the company’s best January performance.

Ford Philippines said sales last month jumped 50 percent year-on-year to 2,459 units, fueled by the continued robust demand for the Everest, EcoSport and Ranger models.

“It’s a fantastic start to 2016, and we’re extremely proud of how the Ford brand continues to connect with our fast-growing base of Filipino customers,” said Ford Philippines managing director Lance Mosley.

He said leading the company’s record sales in January was the all-new Everest which delivered total sales of 1,144 units.

“The all-new Everest has enjoyed exceptional demand since its Philippine launch in September. The bold design, advanced technology, and stunning off-road and on-road capability of the all-new Everest, coupled with its comfortable seating for up to seven passengers, has truly redefined the mid-size SUV segment,” Mosley said.

Ford said the EcoSport and the Ranger also continued to be among the company’s top-selling models in the Philippines with January sales of 551 units and 543 units, respectively.

For this year, Ford plans to continue enhancing its customer and ownership experience across the country through the nationwide expansion of its dealer network.

The company is set to inaugurate the new Ford Marilao in Bulacan later this month.

Ford Philippines captured the third largest market share at 10.3 percent in January, according to a joint report by the Chamber of Automotive Manufacturers of the Philippines Inc. and Truck Manufacturers Association.