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Retail fashion in the Philippines is a landscape filled with countless imported and local brands. In Manila, one of the cosmopolitan cities in Asia, on-the-radar brands both high and low exist and are easily accessible online, in boutiques or in stores.

As more and more foreign fashion names are introduced to the Philippine market, the competition for a space under the spotlight has become dim for local brands. Today, only more than a handful of Filipino brands have survived and a few have remained on top, fighting to coexist amid tough competition.

There are some that have stood the test of time and continue to remain part of the survival of the best. These immortalized Filipino brands have become institutions in this thriving industry as they set marks for others to follow. 

Bayo, a respected retail name whose impeccable reputation has elevated and greatly contributed to Philippine fashion, is celebrating its 25th anniversary. 

Bayo is synonymous with forward fashion and has greatly contributed to the evolution of the retail landscape. This homegrown pride started as a made-to-measure shop that transformed into ready-to-wear apparel 25 years ago.

A frontrunner in trends and forecasting season after season, this household name has celebrated the pretty girl-next-door whose sweet femininity is defined by chic laid-back stylish casual wear, which has become an iconic style among Filipinas for years.

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Through the years, Bayo, which promotes Pinoy identity and has a global vision for local retail, has consistently presented to the mass market both modern classic and trendy pieces made affordable. From apparel to accessories to footwear, each season unfolds current and classic pieces that can be seen on the world stage of fashion.



Aside from a wardrobe of stylish everyday wear, the brand has always had a face that epitomizes its aesthetics and the look of the global Filipina. The brand’s history of notable, talented and alluring endorsers showcases a range of celebrities, personalities and achievers like Lea Salonga, KC Concepcion, Iza Calzado, Jasmine Curtis, Barbie Almabis, Kitchie Nadal, Danielle Cojuangco, etc.

For its silver year, Bayo presents Miss International 2016 Kylie Verzosa as its new face. Kylie’s stunning beauty, personality and accomplishments truly epitomize the global Filipino.

Kylie, who was once a pre-school teacher, doesn’t just have queenly aesthetics, she also has the heart for others. She is a member of the Professional Models Association of the Philippines and is one of the founders of Mental Health Matters, an online support group for mental health awareness. She is also one of The Philippine STAR’s Women of Allure 2016 and a PeopleAsia magazine People of the Year 2017 awardee.

In pursuit of excellence, Bayo remains one of the major players in Philippine fashion retail. The brand is an outstanding example of the best of what homegrown talent has to offer the world. It continuously strives and aspires to be an excellent and globally competent Filipino brand.

With Bayo’s vision to move local retail forward with extensive experience under its belt, there is hope for more homegrown brands to shine. Fashion as a form of expression molds style individuality and there is nothing nobler than taking pride in wearing our own.

Photography by MAU AGUASIN • Creative direction and styling by LUIS ESPIRITU JR. • Makeup by BABA PARMA • Hairstyling by RONNIE TUMAMAK • Associate stylists: DIANE LASAM and TARA SUBALDO • Model: Miss International 2016 KYLIE VERSOZA • Shot on location at MARCO POLO ORTIGAS, MANILA • Special thanks to JUDITH LOS BAÑOS of Marco Polo Ortigas, Manila

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