Freeman Cebu Business

Logistics firm appoints veteran to head Philippines ops

Ehda M. Dagooc - The Freeman

CEBU, Philippines — Counting the Philippines as one of its fastest growth drivers in Asia, global package delivery company UPS has put in a veteran player to head the country’s operations.

A 29-year UPS veteran Russel Reed’s entry to the Philippines as UPS Philippines’ newest managing director, is seen to bring a wealth of global and cross-functional experience to the role which will see him spearhead the company’s efforts to boost cross-border growth opportunities for small and medium-sized businesses (SMBs) in the Philippines.

“I am very excited to lead the UPS team in the Philippines, a country which has played a key role in our Asia Pacific strategy for over 30 years, and which will continue to do so as we all look towards life beyond the pandemic,” said Reed.

“For SMBs in particular, we know it has been a difficult couple of years, but by combining existing and upcoming international trade opportunities with UPS’s unrivalled logistics expertise, network, knowledge and customs brokerage experience, we’re here to give businesses in the Philippines all the support they need to achieve their global growth ambitions,” Reed added.

According to Michelle Ho, UPS’s Asia Pacific region president, said, Reed’s wide experience in leadership with a solid track record of elevating UPS’s business and operations across the region, the APAC team is confident that “the depth and breadth of his expertise will continue to drive sustainable growth opportunities and deliver a world class logistics experience for our customers in the Philippines and across the region.”

Reed, who will also continue his existing role as managing director of UPS Thailand, began his journey with UPS in the United States in 1993 and has since gone on to accumulate almost three decades of global experience spanning strategic planning, supply chain management, new product development and launches, international marketing, sales enablement, strategic partnerships and operations management in both developed and emerging markets.

He is distinguished at UPS for creating and managing high performance teams across diverse cultures and countries and is passionate about mentoring and cultivating the company’s future leaders. Initiatives driven by his teams are focused on devising go-to-market strategies that meet the ever-evolving needs of UPS’s customers in a rapidly changing Asia.

UPS is one of the world’s largest companies, with 2021 revenue of $97.3 billion, and provides a broad range of integrated logistics solutions for customers in more than 220 countries and territories.

Focused on its purpose statement, “Moving our world forward by delivering what matters,” the company’s 534,000 employees embrace a strategy that is simply stated and powerfully executed: Customer First. People Led. Innovation Driven. UPS is committed to reducing its impact on the environment and supporting the communities we serve around the world.



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