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                    [ArticleID] => 246526
                    [Title] => Ad agency hits Lacson political ad
                    [Summary] => McCann-Erickson Phils., creator of the Beat Game TV advertisement for its client Coca-Cola Export Corp., is crying foul over the disregard for intellectual property rights displayed by presidential candidate Sen. Panfilo Lacson in his latest political TV advertisement.


Lacson’s TV ad uses the familiar moves, snaps and chant-like melody that are unquestionably lifted from phenomenally successful Coca-Cola Beat Game TV campaign, the advertising agency said in a statement.


This, it said, was done without seeking prior consent from McCann-Erickson or its client.


                    [DatePublished] => 2004-04-17 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
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                    [SectionName] => Headlines
                    [SectionUrl] => headlines
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                    [ArticleID] => 218492
                    [Title] => Selling a Pinoy megabrand
                    [Summary] => Where the Jollibee mascot, there also are the children. Babies kiss him. Children hug whatever part of his body they can reach. 


"The mascot embodies goodness. He is a friend even though he can’t speak. This is one of the cultural differences between the Jollibee mascot and Ronald McDonald," said McCann Erickson Phils. chief executive officer Emily Abrera. 


McCann is one of  two advertising agencies of Jollibee Foods Corp. 


                    [DatePublished] => 2003-08-25 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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                    [ArticleID] => 83597
                    [Title] => McCann-Erickson’s youth survey: The interactive generation
                    [Summary] => Interactive gen. Yes, welcome the new generation.


In the latest survey on the youth by McCann-Erickson, results show that today’s generation are more social and connectivity-driven than ever before.  It does not matter if they are in the A,B, C or even D segment of society.  The statement is: "You are not in if you are not connected".  In effect, to be accepted means you have to be wired.


                    [DatePublished] => 2001-07-02 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1194132
                    [AuthorName] => by Estela Banzon-De La Paz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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ERICKSON PHILS

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                    [ArticleID] => 246526
                    [Title] => Ad agency hits Lacson political ad
                    [Summary] => McCann-Erickson Phils., creator of the Beat Game TV advertisement for its client Coca-Cola Export Corp., is crying foul over the disregard for intellectual property rights displayed by presidential candidate Sen. Panfilo Lacson in his latest political TV advertisement.


Lacson’s TV ad uses the familiar moves, snaps and chant-like melody that are unquestionably lifted from phenomenally successful Coca-Cola Beat Game TV campaign, the advertising agency said in a statement.


This, it said, was done without seeking prior consent from McCann-Erickson or its client.


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                    [ArticleID] => 218492
                    [Title] => Selling a Pinoy megabrand
                    [Summary] => Where the Jollibee mascot, there also are the children. Babies kiss him. Children hug whatever part of his body they can reach. 


"The mascot embodies goodness. He is a friend even though he can’t speak. This is one of the cultural differences between the Jollibee mascot and Ronald McDonald," said McCann Erickson Phils. chief executive officer Emily Abrera. 


McCann is one of  two advertising agencies of Jollibee Foods Corp. 


                    [DatePublished] => 2003-08-25 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

            [2] => Array
                (
                    [ArticleID] => 83597
                    [Title] => McCann-Erickson’s youth survey: The interactive generation
                    [Summary] => Interactive gen. Yes, welcome the new generation.


In the latest survey on the youth by McCann-Erickson, results show that today’s generation are more social and connectivity-driven than ever before.  It does not matter if they are in the A,B, C or even D segment of society.  The statement is: "You are not in if you are not connected".  In effect, to be accepted means you have to be wired.


                    [DatePublished] => 2001-07-02 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1194132
                    [AuthorName] => by Estela Banzon-De La Paz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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abtest

Ad agency hits Lacson political ad

April 17, 2004 - 12:00am

McCann-Erickson Phils., creator of the Beat Game TV advertisement for its client Coca-Cola Export Corp., is crying foul over the disregard for intellectual property rights displayed by presidential candidate Sen....

Headlines

Selling a Pinoy megabrand

By Margaret Jao-Grey  | August 25, 2003 - 12:00am

Where the Jollibee mascot, there also are the children. Babies kiss him. Children hug whatever part of his body they can reach. "The mascot embodies goodness. He is a friend even though he can’t speak....

Business As Usual

McCann-Erickson’s youth survey: The interactive generation

By by Estela Banzon-De La Paz | July 2, 2001 - 12:00am

Interactive gen. Yes, welcome the new generation. In the latest survey on the youth by McCann-Erickson, results show that today’s generation are more social and...

Business As Usual