NBCUniversal International recently launched Hayu, an all-reality, on-demand subscription video-on-demand (SVOD) service in the Philippines. This direct-to-consumer service is available on a full array of devices: mobile, tablet and web via hayu.com. Hayu has simultaneously expanded to Singapore and Hong Kong.
Targeting the broad base of viewers who are fans of the reality genre, the streaming service combines a unique user experience with the best in over-the-top technology. It allows access to over 7,000 episodes of reality content from over 250 shows, many of which debut on Hayu the same day as they premiere in the US. Users can catch the series from the start as the collection of full shows and series are available from the very beginning.
Beyond being a source for top reality content (such as Keeping Up with the Kardashians and its spin-offs, along with The Real Housewives, Million Dollar Listing and Below Deck franchises, Dance Moms and Vanderpump Rules), the personalized service allows users to download their favorite reality shows to view on the go so they can still enjoy their shows even without access to the internet, anytime, anywhere.
NBCUniversal International branded on demand SVP Hendrik McDermott said, “We are thrilled to be able to bring Hayu, and its world-class reality TV content, to the community of super fans in the Philippines. We spoke to our potential subscribers and we now know how popular this genre is among Filipinos and how much they love keeping up with the latest storylines and having access to full-length episodes all in one place. Hayu is a great success in 11 other countries and we knew that the Philippines needed to be the next step in our global expansion.”
Hayu has distinguished itself as a must-have, all-reality service and the monthly, no-contract fee providing access to the full breadth and depth of content is affordably priced. All customers will also receive a full one-month free trial as soon as they sign up for the service.