Imagine a full-bodied beauty of salon-treated hair. It looks perfect. But after a few washes, the beauty is gone.
This inspired Cream Silk to develop Perfection by Cream Silk, a premium specialist range that aims to prolong the beauty of salon-straightened hair. The launch was held at the 7th High Club in Bonifacio Global City, where Georgina Wilson was introduced as the face of Perfection by Cream Silk.
The Cream Silk team, led by marketing manager Anna Mangilin, senior brand manager Vic Gutierrez, PR and events manager Nikki Abella and assistant brand manager Sarah Lim, was on hand to welcome guests.
Hosted by STAR’s RJ Ledesma and Chal Lontoc, the program was capped off by Hair and Soul, featuring models with full-bodied straight hair. Cream Silk presented the hair show with looks inspired by three women who embody Perfection in their work and lives: TV host and teacher Patty Laurel, bag designer Amina Aranaz-Alunan and founder of Rags2Riches Reese Fernandez.
Georgina, the brand’s newest endorser, said, “I usually have salon treatments to make my hair look full-bodied, but the effect does not last very long. Now with Perfection by Cream Silk, my hair looks full-bodied and silky for a longer time.”
The product features a technology called Keratinology, a breakthrough in hair science and in hair-health.
With this new specialist range from the country’s most trusted brand of conditioner, Filipinas can now prolong the beauty of their salon-straightened hair.