MANILA, Philippines — NONA, the country's first Home GPT, an AI-powered concierge designed to make entire home journeys simple, safe, and seamless was recently launched in the Philippines.
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The launch took place at an exclusive event at the Shangri-La BGC Pavilion hosted by Crystal Lee Gonzalez, CEO and co-founder of B2B real estate platform Noneaway, with select media, brokers, and developer partners in attendance.
NONA powered by Noneaway represents the latter's next leap forward: a premium AI partner for buyers, renters, and homeowners across the Philippines.
The Home GPT or generative pre-trained transformer reimagines the way Filipinos interact with real estate by providing an end-to-end AI partner that covers the entire spectrum of home needs.
From searching for properties with instant, verified listings, to managing and coordinating repairs or cleaning, to offering smart furnishing suggestions through lifestyle brand tie-ups, NONA acts as a true home partner.
Gonzalez described NONA as the first agentic AI for homes in the Philippines where everything from finding a home to managing is done for users.
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"We verify, vet, and coordinate for you," she continued. "We are helping people go from home manifesting to actually moving and managing their home without the stress of fragmented, unsafe, or duplicate process and coordination with developers, brokers, service providers, and professionals."
For brokers and developers, Noneaway remains acore B2B listing platform, providing tools to manage and update inventory.
NONA builds on this foundation as the premium AI-powered consumer-facing layer, surfacing the most relevant and up-to-date listings instantly to qualified- high value, high intent serious buyers.
Verified partners are encouraged to update their inventory regularly by removing sold listings and uploading new, in-demand properties, which the brand's AI will prioritize and spotlight in verified search results.
By combining AI-powered personalization with a robust and trusted network of partners, the brand is set to redefine how Filipinos discover, furnish, and manage their homes.
"Real estate has always been about trust and timing," Gonzalez ended. "By putting AI at the center, NONA ensures you see the right home, right away — verified, safe, and tailored to your lifestyle."
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