MANILA, Philippines -- In celebration of it’s 52nd anniversary, the country’s premier student marketing organization, the UP Junior Marketing Association (UPJMA) will be bringing together Iskolars from all over Diliman for an afternoon of exciting Pinoy games in its university wide event PUMP UP! Ten student organizations will battle it out for over 35 thousand worth of prizes and other goodies. Gates open at 5 pm on 19th of February at the University of the Philippines College of Human Kinetics new open gym. This event is for the benefit of the Orthopedic Pediatric Ward of PGH and UPJMA's Kids Integrated Development Through Schooling Program. Isko pump up your Pinoy pride! Pump it up for UP!