MANILA, Philippines - Multi-awarded designer Kenneth Cobonpue graces Adobo's cover, reminding fellow creatives that design is an indispensable part of the process of creating world-class brands. Hailing from Cebu Cobonpue’s creations have built an A-list following.
McCann’s Budjette Tan offers a peek at his creative life outside advertising, which includes sketches of Filipino mythical creatures. Steve Elrick, the face of BBH in Asia, holds forth on his creative urges outside advertising, while Peque Gallaga discusses how his advertising years helped him become a successful filmmaker who now has a restored masterpiece, Oro, Plata, Mata, to enthrall a new audience.
Other stories inlcude Campaign Asia's Agency of the Year Awards held in Singapore, the Mobile Marketing Conference and the Trends 2013 Report, which provides pointers on consumer behavior from the experts on mobile and creative directions, ways to future-proof your career and finally our agency CEO outlook.
Adobo Magazine is available at all major outlets and bookstores for P195. Call 845-0218 or email info@adobomagazine.com.