MANILA, Philippines - When SM Seaside City Cebu opened its doors to the public last Nov. 27, mall-goers were amazed not only at its iconic features (its nautilus design concept; the sculptural piece called “The Cube,” a tribute to the resilience of the Cebuanos; and its amazing architecture) but also by its exciting fashion options.
Seaside style may be best described as a combination of global glam and local luxe, raising shopping standards in the Queen City of the South. It is home to major global brands like Sweden’s H&M, Japan’s Uniqlo, US-based Forever 21, Spain’s Sfera, and the UK’s The Body Shop.
The SM Store’s Fashion Forum is a multi-brand boutique of contemporary clothes from US brands such as Donna Morgan, Adriana Papell, Ali Rio, David Meister, Eliza J, Muse, and more. Its selections will effortlessly take wearers from day to night — from weekend dresses, workwear, cocktail dresses, to long gowns for formal occasions.
Along with the global and national brands, SM Seaside Cebu also showcases homegrown brands such as those from the Golden ABC Group: Penshoppe, Oxygen, Forme, Memo, and Regatta as well as Loalde. Soon to open is Island Souvenirs.