Everything you wanted to know about shoes

Hail to the shoe: A classic Bally pump for women

MANILA, Philippines - Bally has launched Shoepedia, the brand’s online platform that hosts a wealth of knowledge on everything you ever wanted to know about shoes, shoemaking and shoe care.

The website, part of Bally online, utilizes information gleaned from the brand’s 164 years of existence as leaders in the luxury shoe and accessories industry.

Key sections include “The 12 Steps of Shoe Making,” “Shoe Care” featuring #shoetips on how to keep your shoes looking their best, “Shoe Rescue” for solutions to common mishaps, a “Shoe Glossary” for definitions of terms used in shoemaking, and #BallySelfeet, a collection of swoon-worthy images of the brand’s Instagram followers putting their best Bally foot forward. Users must tag photos of themselves wearing Bally shoes with #BallySelfeet and @Bally_Swiss for a chance to appear in the Shoepedia gallery.

For more information on Shoepedia, visit www.bally.com/shoepedia.

In the Philippines, Bally is exclusively distributed by Stores Specialists, Inc., a member of SSI Group, Inc., and is located at Greenbelt 5, Newport Mall, Rustan’s Makati and Shangri-La Plaza Mall. Visit www.ssilife.com.ph for more information.

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