It is at this time of the year when windows of every major department store display the most artistic and stylish interpretation of one of the most celebrated and important festivities.
In the publishing industry, all magazines take pride in their December issue. Most major global titles present their own versions of the holiday season — from their glossy covers, heartwarming features to impressive editorials.
Through the decades, one popular Christmas song — 12 Days of Christmas — has been brilliantly interpreted in the grandest manner. Major designers, supermodels, top photographers, stylists, makeup artists and production/set designers take part in a monumental creative execution that covers 12 or more pages to bring out the best in fashion. The most popular are the ones presented by Vogue where most are immortalized by the magazine’s outstanding and spectacular exposition of artistry. In retail, some brands have executed this popular Christmas song in their campaigns that have added style and color to the season.
In the Philippines, leading shoe brand Payless ShoeSource presents its holiday campaign “12 Days of Christmas.” Celebrating shoe-stopping style in practical fashionable footwear, Payless unfolds a style offering everyone can’t resist. In a festive calendar season filled with events, family gatherings and parties, the brand plays the iconic Santa for 12 days from Dec. 13 to 24 by highlighting one featured shoe per day that will be sold 50 percent off nationwide.
This is a delightful fashion treat where less of less is more! Wondering which shoe will be on sale — whether heels, sneakers, flats, lace ups or rubber shoes? Your guess is as good as mine. It’s a surprise and you’ll only find out once you visit the store.
Payless ShoeSource is celebrating shoes this season. For almost two weeks, the trendsetting shoe store is all set to give everyone a sole-full treat he or she deserves. This is a unique and sweet 12-day holiday offering to look forward to. Step into style with the most wanted pair at 50-percent off. Mark your calendars starting Dec. 13, you wouldn’t want to miss this special everyday treat from Santa!
Payless makes every step you make towards Christmas happy and bright!
Photography by Mau Aguasin • Creative direction and styling by Luis Espiritu Jr. • Makeup and hairstyling by Baba Parma • Associate stylists Bang Martinez, Diane Lasam and Tara Subaldo • Models: KatY Kuznetsova, Atilio la Madrid Bustamante, Tyler Creek and Lola Wagner • All clothes by Joe Fresh